Pumpkin Orange#EA7A2A
Charcoal Navy#233A52
Terracotta Clay#A56A4C
Slate Mist#6E7C8A
Palette direction

Pumpkin Charcoal Contrast Color Palette

This palette pairs a vivid pumpkin orange with a deep charcoal blue for a bold, high-contrast identity that feels warm, grounded, and confident. Soft terracotta and muted slate accents keep the system flexible for interfaces without diluting the energy of the core brand colors.

ComplementaryEcommercepumpkin orangecharcoalwarm contrastmodern brand
palette-preview.example
Ecommerce color direction

Pumpkin Charcoal Contrast Color Palette

This palette pairs a vivid pumpkin orange with a deep charcoal blue for a bold, high-contrast identity that feels warm, grounded, and confident. Soft terracotta and muted slate accents keep the system flexible for interfaces without diluting the energy of the core brand colors.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Charcoal Navy #233A5211.7:1 Excellent
Logo Near Black #111111on Pumpkin Orange #EA7A2A6.6:1 Strong
Logo Near Black #111111on Pure White #FFFFFF18.9:1 Excellent
Logo Near Black #111111on Warm Porcelain #F3EDE416.2:1 Excellent
Icon color
BackgroundPumpkin Orange#EA7A2ATextNear Black#111111
Primary Button6.58:1
AA

Best for the main action users should notice first.

BackgroundCharcoal Navy#233A52TextPure White#FFFFFF
Secondary Button11.68:1
AAA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextWarm Porcelain#F3EDE4
Outlined Button1.16:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextSlate Mist#6E7C8A
Text Button4.27:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsComplementary color relationship
9:41Pumpkin Charcoal Contrast Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CPumpkin Charcoal Contrast Color PaletteEcommerce brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine a saturated pumpkin orange with a deep blue-charcoal that create immediate recognition and strong visual tension. Together they feel energetic yet steady, which makes the system memorable for both branding and interface use.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Pumpkin Orange #EA7A2A
HeadlineUsed for main titles and key messages.Charcoal Navy #233A52
LinkUsed for links and interactive text.Slate Mist #6E7C8A

Buttons

Primary Button
BackgroundPumpkin Orange #EA7A2A
TextNear Black #111111
Secondary Button
BackgroundCharcoal Navy #233A52
TextPure White #FFFFFF
Outlined Button
BackgroundTerracotta Clay #A56A4C
TextWarm Porcelain #F3EDE4

Interface

TextDefault readable body text.Near Black #111111
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Near Black #111111
IconSmall interface icons and marks.Terracotta Clay #A56A4C
BorderCards, inputs, and component borders.Slate Mist #6E7C8A
DividerSubtle separators between content.Slate Mist #6E7C8A
OutlineFocus rings and emphasis outlines.Slate Mist #6E7C8A

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a saturated pumpkin orange with a deep blue-charcoal that create immediate recognition and strong visual tension. Together they feel energetic yet steady, which makes the system memorable for both branding and interface use.

PrimaryPumpkin Orange

RolesLogo, Btn Primary Bg

This orange brings warmth, appetite, and instant attention, making the brand feel active and approachable.

HEX#EA7A2A
RGB234, 122, 42
HSL25, 82, 54
CMYK0, 48, 82, 8
SecondaryCharcoal Navy

RolesHeadline, Btn Secondary Bg

This dark blue-charcoal adds structure and trust, giving the palette a grounded, professional counterweight.

HEX#233A52
RGB35, 58, 82
HSL211, 40, 23
CMYK57, 29, 0, 68

Support Colors

The support colors extend the warm-cool contrast with softer, quieter notes that help the palette work across components and backgrounds. They stay subordinate to the main colors while adding usability, depth, and separation where needed.

Terracotta Clay

RolesBtn Outlined Border, Icon

This muted terracotta bridges the orange and charcoal tones, adding a subtle earthy accent that feels cohesive rather than loud.

HEX#A56A4C
RGB165, 106, 76
HSL20, 37, 47
CMYK0, 36, 54, 35
Slate Mist

RolesLink, Border, Divider, Outline

This restrained slate balances the system with a cooler interface accent that supports clarity without competing with the brand colors.

HEX#6E7C8A
RGB110, 124, 138
HSL210, 11, 49
CMYK20, 10, 0, 46

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Warm Porcelain

RolesBtn Outlined Text

HEX#F3EDE4
RGB243, 237, 228
HSL36, 38, 92
CMYK0, 2, 6, 5
Near Black

RolesBg Dark, Text, Btn Primary Text

HEX#111111
RGB17, 17, 17
HSL0, 0, 7
CMYK0, 0, 0, 93

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-pumpkin-orange: #EA7A2A;
  --color-charcoal-navy: #233A52;
  --color-terracotta-clay: #A56A4C;
  --color-slate-mist: #6E7C8A;
  --color-pure-white: #FFFFFF;
  --color-warm-porcelain: #F3EDE4;
  --color-near-black: #111111;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #EA7A2A;
  --role-btn-primary-bg: #EA7A2A;
  --role-headline: #233A52;
  --role-btn-secondary-bg: #233A52;
  --role-btn-outlined-border: #A56A4C;
  --role-icon: #A56A4C;
  --role-link: #6E7C8A;
  --role-border: #6E7C8A;
  --role-divider: #6E7C8A;
  --role-outline: #6E7C8A;
  --role-bg-light: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-btn-outlined-text: #F3EDE4;
  --role-bg-dark: #111111;
  --role-text: #111111;
  --role-btn-primary-text: #111111;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "pumpkin-orange": "#EA7A2A",
    "charcoal-navy": "#233A52",
    "terracotta-clay": "#A56A4C",
    "slate-mist": "#6E7C8A",
    "pure-white": "#FFFFFF",
    "warm-porcelain": "#F3EDE4",
    "near-black": "#111111"
}
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