Crimson Red#DA291C
Canary Yellow#FFD100
Royal Blue#005CBF
Slate Gray#7F8C8D
Alabaster#F4F4F4
Palette direction

Red Yellow Blue Color Palette

This palette is inspired by the primary colors and clean structure of the image, combining strong, recognizable hues to create a balanced and modern brand identity ideal for a professional tech-oriented presence.

Split ComplementaryTechredyellowblueprimary colors
palette-preview.example
Tech color direction

Red Yellow Blue Color Palette

This palette is inspired by the primary colors and clean structure of the image, combining strong, recognizable hues to create a balanced and modern brand identity ideal for a professional tech-oriented presence.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Eerie Black #1B1B1Bon Canary Yellow #FFD10011.8:1 Excellent
Logo White #FFFFFFon Royal Blue #005CBF6.4:1 Strong
Logo White #FFFFFFon Crimson Red #DA291C4.9:1 Strong
Logo Eerie Black #1B1B1Bon White #FFFFFF17.2:1 Excellent
Icon color
BackgroundCrimson Red#DA291CTextWhite#FFFFFF
Primary Button4.87:1
AA

Best for the main action users should notice first.

BackgroundCanary Yellow#FFD100TextEerie Black#1B1B1B
Secondary Button11.79:1
AAA

Useful for softer choices and secondary paths.

BackgroundAlabaster#F4F4F4TextCanary Yellow#FFD100
Outlined Button1.33:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundAlabaster#F4F4F4TextCrimson Red#DA291C
Text Button4.42:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Red Yellow Blue Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CRed Yellow Blue Color PaletteTech brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors form a triadic harmony with vivid red, yellow, and blue, providing strong visual energy, clarity, and trustworthiness that combine to create a cohesive and memorable brand system.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson Red #DA291C
HeadlineUsed for main titles and key messages.Royal Blue #005CBF
LinkUsed for links and interactive text.Crimson Red #DA291C

Buttons

Primary Button
BackgroundCrimson Red #DA291C
TextWhite #FFFFFF
Secondary Button
BackgroundCanary Yellow #FFD100
TextEerie Black #1B1B1B
Outlined Button
BackgroundCanary Yellow #FFD100
TextCanary Yellow #FFD100

Interface

TextDefault readable body text.Eerie Black #1B1B1B
Bg LightLight page or section background.Alabaster #F4F4F4
Bg DarkDark page or section background.Eerie Black #1B1B1B
IconSmall interface icons and marks.Slate Gray #7F8C8D
BorderCards, inputs, and component borders.Slate Gray #7F8C8D
DividerSubtle separators between content.Slate Gray #7F8C8D
OutlineFocus rings and emphasis outlines.Slate Gray #7F8C8D

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form a triadic harmony with vivid red, yellow, and blue, providing strong visual energy, clarity, and trustworthiness that combine to create a cohesive and memorable brand system.

PrimaryCrimson Red

RolesLogo, Btn Primary Bg, Link

Crimson Red commands attention and symbolizes energy and confidence, ideal for a strong brand presence.

HEX#DA291C
RGB218, 41, 28
HSL4, 77, 48
CMYK0, 81, 87, 15
SecondaryCanary Yellow

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Canary Yellow adds brightness and optimism, creating friendly and accessible accents against stronger colors.

HEX#FFD100
RGB255, 209, 0
HSL49, 100, 50
CMYK0, 18, 100, 0
TertiaryRoyal Blue

RolesHeadline

Royal Blue conveys professionalism and trust, anchoring headlines with calm authority and balance.

HEX#005CBF
RGB0, 92, 191
HSL211, 100, 37
CMYK100, 52, 0, 25

Support Colors

The support colors extend the main palette with softer, inviting shades that complement and balance the striking primary colors without competing, enriching the visual hierarchy.

Slate Gray

RolesIcon, Border, Divider, Outline

Slate Gray provides subtle contrast for borders and icons to maintain clarity and structure without overpowering the main colors.

HEX#7F8C8D
RGB127, 140, 141
HSL184, 6, 53
CMYK10, 1, 0, 45
Alabaster

RolesBg Light

Alabaster serves as a clean, near-white background that enhances legibility and lets vibrant colors stand out in UI or print.

HEX#F4F4F4
RGB244, 244, 244
HSL0, 0, 96
CMYK0, 0, 0, 4

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBtn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Alabaster
HEX#F4F4F4
RGB244, 244, 244
HSL0, 0, 96
CMYK0, 0, 0, 4
Eerie Black

RolesBg Dark, Text, Btn Secondary Text

HEX#1B1B1B
RGB27, 27, 27
HSL0, 0, 11
CMYK0, 0, 0, 89

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson-red: #DA291C;
  --color-canary-yellow: #FFD100;
  --color-royal-blue: #005CBF;
  --color-slate-gray: #7F8C8D;
  --color-alabaster: #F4F4F4;
  --color-white: #FFFFFF;
  --color-eerie-black: #1B1B1B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #DA291C;
  --role-btn-primary-bg: #DA291C;
  --role-link: #DA291C;
  --role-btn-secondary-bg: #FFD100;
  --role-btn-outlined-border: #FFD100;
  --role-btn-outlined-text: #FFD100;
  --role-headline: #005CBF;
  --role-icon: #7F8C8D;
  --role-border: #7F8C8D;
  --role-divider: #7F8C8D;
  --role-outline: #7F8C8D;
  --role-bg-light: #F4F4F4;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #1B1B1B;
  --role-text: #1B1B1B;
  --role-btn-secondary-text: #1B1B1B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson-red": "#DA291C",
    "canary-yellow": "#FFD100",
    "royal-blue": "#005CBF",
    "slate-gray": "#7F8C8D",
    "alabaster": "#F4F4F4",
    "white": "#FFFFFF",
    "eerie-black": "#1B1B1B"
}
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