Dark Chestnut#5A291D
Burnt Sienna#8B4C39
Chocolate Brown#6E3F2C
Moss Olive#706046
Sandy Beige#D4C1AA
Palette direction

Rich Earthy Brown Color Palette

This palette is inspired by the rich, warm tones and sophisticated earthy hues present in the image, conveying elegance, comfort, and natural authenticity perfectly suited for a luxury or artisanal brand.

MonochromaticLuxury And Lifestylebrownrichearthyluxury
palette-preview.example
Luxury And Lifestyle color direction

Rich Earthy Brown Color Palette

This palette is inspired by the rich, warm tones and sophisticated earthy hues present in the image, conveying elegance, comfort, and natural authenticity perfectly suited for a luxury or artisanal brand.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Dark Chestnut #5A291D11.9:1 Excellent
Logo Charcoal Black #2D2A28on Pure White #FFFFFF14.3:1 Excellent
Logo Charcoal Black #2D2A28on Sandy Beige #D4C1AA8.1:1 Excellent
Logo Pure White #FFFFFFon Moss Olive #7060466.1:1 Strong
Icon color
BackgroundDark Chestnut#5A291DTextPure White#FFFFFF
Primary Button11.87:1
AAA

Best for the main action users should notice first.

BackgroundBurnt Sienna#8B4C39TextPure White#FFFFFF
Secondary Button6.58:1
AA

Useful for softer choices and secondary paths.

BackgroundSandy Beige#D4C1AATextDark Chestnut#5A291D
Outlined Button6.79:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundSandy Beige#D4C1AATextDark Chestnut#5A291D
Text Button6.79:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsMonochromatic color relationship
9:41Rich Earthy Brown Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CRich Earthy Brown Color PaletteLuxury And Lifestyle brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors are closely related warm browns and terra cotta tones, forming an analogous harmonious palette that communicates warmth, luxury, and natural depth.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Dark Chestnut #5A291D
HeadlineUsed for main titles and key messages.Burnt Sienna #8B4C39
LinkUsed for links and interactive text.Dark Chestnut #5A291D

Buttons

Primary Button
BackgroundDark Chestnut #5A291D
TextPure White #FFFFFF
Secondary Button
BackgroundBurnt Sienna #8B4C39
TextPure White #FFFFFF
Outlined Button
BackgroundDark Chestnut #5A291D
TextDark Chestnut #5A291D

Interface

TextDefault readable body text.Charcoal Black #2D2A28
Bg LightLight page or section background.Sandy Beige #D4C1AA
Bg DarkDark page or section background.Sandy Beige #D4C1AA
IconSmall interface icons and marks.Moss Olive #706046
BorderCards, inputs, and component borders.Moss Olive #706046
DividerSubtle separators between content.Moss Olive #706046
OutlineFocus rings and emphasis outlines.Moss Olive #706046

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors are closely related warm browns and terra cotta tones, forming an analogous harmonious palette that communicates warmth, luxury, and natural depth.

PrimaryDark Chestnut

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Dark Chestnut serves as the deep, rich core color that grounds the palette with intensity and elegance.

HEX#5A291D
RGB90, 41, 29
HSL12, 51, 23
CMYK0, 54, 68, 65
SecondaryBurnt Sienna

RolesHeadline, Btn Secondary Bg

Burnt Sienna adds a warm, inviting reddish-brown hue that enhances the palette's natural and artisan feel.

HEX#8B4C39
RGB139, 76, 57
HSL14, 42, 38
CMYK0, 45, 59, 45
TertiaryChocolate Brown

Chocolate Brown complements the darker chestnut by providing a softer but still deep brown to balance readability and contrast.

HEX#6E3F2C
RGB110, 63, 44
HSL17, 43, 30
CMYK0, 43, 60, 57

Support Colors

The support colors are muted olive green and a soft sandy beige that subtly extend the palette with natural freshness and lightness, balancing the dominant warm browns without overpowering them.

Moss Olive

RolesIcon, Border, Divider, Outline

Moss Olive introduces a cool, muted natural tone that complements the warm browns by adding subdued contrast and depth.

HEX#706046
RGB112, 96, 70
HSL37, 23, 36
CMYK0, 14, 38, 56
Sandy Beige

RolesBg Light, Bg Dark

Sandy Beige brings a gentle, warm lightness as a background shade to brighten compositions and improve usability while harmonizing with the earthy mood.

HEX#D4C1AA
RGB212, 193, 170
HSL33, 33, 75
CMYK0, 9, 20, 17

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBtn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory Cream
HEX#F6F1E7
RGB246, 241, 231
HSL40, 45, 94
CMYK0, 2, 6, 4
Charcoal Black

RolesText

HEX#2D2A28
RGB45, 42, 40
HSL24, 6, 17
CMYK0, 7, 11, 82

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-dark-chestnut: #5A291D;
  --color-burnt-sienna: #8B4C39;
  --color-chocolate-brown: #6E3F2C;
  --color-moss-olive: #706046;
  --color-sandy-beige: #D4C1AA;
  --color-pure-white: #FFFFFF;
  --color-ivory-cream: #F6F1E7;
  --color-charcoal-black: #2D2A28;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #5A291D;
  --role-link: #5A291D;
  --role-btn-primary-bg: #5A291D;
  --role-btn-outlined-border: #5A291D;
  --role-btn-outlined-text: #5A291D;
  --role-headline: #8B4C39;
  --role-btn-secondary-bg: #8B4C39;
  --role-icon: #706046;
  --role-border: #706046;
  --role-divider: #706046;
  --role-outline: #706046;
  --role-bg-light: #D4C1AA;
  --role-bg-dark: #D4C1AA;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-text: #2D2A28;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "dark-chestnut": "#5A291D",
    "burnt-sienna": "#8B4C39",
    "chocolate-brown": "#6E3F2C",
    "moss-olive": "#706046",
    "sandy-beige": "#D4C1AA",
    "pure-white": "#FFFFFF",
    "ivory-cream": "#F6F1E7",
    "charcoal-black": "#2D2A28"
}
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