Rust#B7410E
Ochre#CC7722
Cobalt#003366
Taupe#A1866F
Palette direction

Rust Ochre Cobalt Color Palette

This palette blends warm, comforting main colors with gentle support tones to convey empathy, stability, and support for chronic care patients in India, while the neutral colors ensure clarity and readability across digital interfaces.

ComplementaryHealth Wellnesschronic carehealthcarepatient supportIndia
palette-preview.example
Health Wellness color direction

Rust Ochre Cobalt Color Palette

This palette blends warm, comforting main colors with gentle support tones to convey empathy, stability, and support for chronic care patients in India, while the neutral colors ensure clarity and readability across digital interfaces.

Explore the color systemView examplesGuidelines7 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Cobalt #003366

12.6:1 Excellent

Logo White #FFFFFF
on Rust #B7410E

5.6:1 Strong

Logo Charcoal #2E2E2E
on White #FFFFFF

13.6:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Health Wellness Rust Ochre Cobalt Color Palette

The triadic main colors combine Rust, Ochre, and Cobalt to create a balanced system that conveys warmth, stability, and trust simultaneously, aligning well with the needs of chronic care patients seeking a dependable partner.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals7Complementary
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Rust #B7410E
HeadlineUsed for main titles and key messages.Cobalt #003366
LinkUsed for links and interactive text.Ochre #CC7722

Buttons

Primary Button
Contrast5.56:1AA
BackgroundRust #B7410E
TextWhite #FFFFFF
Secondary Button
Contrast4.03:1Large text
BackgroundOchre #CC7722
TextCharcoal #2E2E2E
Outlined Button
Contrast5.56:1AA
BorderRust #B7410E
TextRust #B7410E

Interface

TextDefault readable body text.Charcoal #2E2E2E
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F6F5F3
IconSmall interface icons and marks.Taupe #A1866F
BorderCards, inputs, and component borders.Taupe #A1866F
DividerSubtle separators between content.Taupe #A1866F
OutlineFocus rings and emphasis outlines.Taupe #A1866F

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
RustMain color - #B7410E
Calculated CMYK
OchreMain color - #CC7722
Calculated CMYK
CobaltMain color - #003366
Calculated CMYK
TaupeSupport color - #A1866F
Calculated CMYK
WhiteNeutral color - #FFFFFF
Calculated CMYK
IvoryNeutral color - #F6F5F3
Calculated CMYK
CharcoalNeutral color - #2E2E2E

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The triadic main colors combine Rust, Ochre, and Cobalt to create a balanced system that conveys warmth, stability, and trust simultaneously, aligning well with the needs of chronic care patients seeking a dependable partner.

PrimaryRust

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Rust offers a warm, earthy tone that evokes comfort and groundedness, helping patients feel supported and understood.

HEX#B7410E
RGB183, 65, 14
HSL18, 86, 39
CMYK0, 64, 92, 28
SecondaryOchre

RolesLink, Btn Secondary Bg

Ochre introduces brightness and optimism without overwhelming, symbolizing hope and energy in daily management.

HEX#CC7722
RGB204, 119, 34
HSL30, 71, 47
CMYK0, 42, 83, 20
TertiaryCobalt

RolesHeadline

Cobalt provides depth and trustworthiness, reinforcing clarity and professionalism in all communications.

HEX#003366
RGB0, 51, 102
HSL210, 100, 20
CMYK100, 50, 0, 60

Support Colors

Support colors extend the palette with softer, harmonious hues that complement the main colors while maintaining visual subordination to ensure the brand's warmth and trustworthiness remain dominant.

Taupe

RolesIcon, Border, Divider, Outline

Taupe balances the warmth of Rust and Ochre with its muted neutral brown tone, enhancing visual comfort and subtle framing.

HEX#A1866F
RGB161, 134, 111
HSL28, 21, 53
CMYK0, 17, 31, 37

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F6F5F3
RGB246, 245, 243
HSL40, 14, 96
CMYK0, 0, 1, 4
Charcoal

RolesText, Btn Secondary Text

HEX#2E2E2E
RGB46, 46, 46
HSL0, 0, 18
CMYK0, 0, 0, 82

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Rust",
            "hex": "#B7410E",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 64,
                "y": 92,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Ochre",
            "hex": "#CC7722",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 42,
                "y": 83,
                "k": 20,
                "source": "colorfly"
            }
        },
        {
            "name": "Cobalt",
            "hex": "#003366",
            "role": "main",
            "cmyk": {
                "c": 100,
                "m": 50,
                "y": 0,
                "k": 60,
                "source": "colorfly"
            }
        },
        {
            "name": "Taupe",
            "hex": "#A1866F",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 17,
                "y": 31,
                "k": 37,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F6F5F3",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 1,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#2E2E2E",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 82,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-rust: #B7410E;
  --color-ochre: #CC7722;
  --color-cobalt: #003366;
  --color-taupe: #A1866F;
  --color-white: #FFFFFF;
  --color-ivory: #F6F5F3;
  --color-charcoal: #2E2E2E;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #B7410E;
  --role-btn-primary-bg: #B7410E;
  --role-btn-outlined-border: #B7410E;
  --role-btn-outlined-text: #B7410E;
  --role-link: #CC7722;
  --role-btn-secondary-bg: #CC7722;
  --role-headline: #003366;
  --role-icon: #A1866F;
  --role-border: #A1866F;
  --role-divider: #A1866F;
  --role-outline: #A1866F;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F6F5F3;
  --role-text: #2E2E2E;
  --role-btn-secondary-text: #2E2E2E;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "rust": "#B7410E",
    "ochre": "#CC7722",
    "cobalt": "#003366",
    "taupe": "#A1866F",
    "white": "#FFFFFF",
    "ivory": "#F6F5F3",
    "charcoal": "#2E2E2E"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #B7410E;
  --gradient-partner: #D7977A;
  --gradient-accent: #A1866F;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #B7410E;
  --gradient-text-b: #D7977A;
  --gradient-text-c: #A1866F;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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