This palette translates the image’s sunlit concrete, vivid safety orange, and deep shadow into a grounded but high-visibility brand system. The warm neutral base keeps the palette practical, while the orange and dark browns create clear hierarchy and a recognizable urban-outdoor feel.
This palette translates the image’s sunlit concrete, vivid safety orange, and deep shadow into a grounded but high-visibility brand system. The warm neutral base keeps the palette practical, while the orange and dark browns create clear hierarchy and a recognizable urban-outdoor feel.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The orange accent and grounded concrete tones work together as a clear, high-visibility system with an urban-industrial character. Their contrast feels practical and immediately recognizable without relying on a generic corporate blue palette.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The orange accent and grounded concrete tones work together as a clear, high-visibility system with an urban-industrial character. Their contrast feels practical and immediately recognizable without relying on a generic corporate blue palette.
RolesLogo, Btn Primary Bg
This vivid orange delivers immediate visibility and strong brand recognition.
#F46A14244, 106, 2023, 91, 520, 57, 92, 4RolesHeadline, Btn Secondary Bg
This deep earthy tone adds weight and a rugged, dependable feel.
#7A330E122, 51, 1421, 79, 270, 58, 89, 52RolesLink, Btn Outlined Border, Btn Outlined Text
This muted concrete tone keeps the system grounded and tied to the source image.
#B9B09E185, 176, 15840, 16, 670, 5, 15, 27The support accents extend the industrial warmth with quieter tonal anchors that reinforce the main colors instead of competing with them. They help the palette stay usable across interfaces, surfaces, and emphasis states.
RolesIcon, Outline
This softened brown bridges the orange and dark tones with a steady, tactile accent.
#8F5A3C143, 90, 6022, 41, 400, 37, 58, 44RolesBorder, Divider
This light sand tone adds subtle structure while preserving the palette’s warm, sunlit feel.
#D9D2C3217, 210, 19541, 22, 810, 3, 10, 15Utility colors for backgrounds, text, borders, and balance.
RolesBg Light, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0#F3F0EA243, 240, 23440, 27, 940, 1, 4, 5RolesBg Dark, Text, Btn Primary Text
#17141223, 20, 1824, 12, 80, 13, 22, 91Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-safety-orange: #F46A14;
--color-burnt-sienna: #7A330E;
--color-concrete: #B9B09E;
--color-cinnamon: #8F5A3C;
--color-sand: #D9D2C3;
--color-white: #FFFFFF;
--color-ivory: #F3F0EA;
--color-charcoal: #171412;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #F46A14;
--role-btn-primary-bg: #F46A14;
--role-headline: #7A330E;
--role-btn-secondary-bg: #7A330E;
--role-link: #B9B09E;
--role-btn-outlined-border: #B9B09E;
--role-btn-outlined-text: #B9B09E;
--role-icon: #8F5A3C;
--role-outline: #8F5A3C;
--role-border: #D9D2C3;
--role-divider: #D9D2C3;
--role-bg-light: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-bg-dark: #171412;
--role-text: #171412;
--role-btn-primary-text: #171412;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"safety-orange": "#F46A14",
"burnt-sienna": "#7A330E",
"concrete": "#B9B09E",
"cinnamon": "#8F5A3C",
"sand": "#D9D2C3",
"white": "#FFFFFF",
"ivory": "#F3F0EA",
"charcoal": "#171412"
}