Sage Green#7BAE7F
Moss Green#A2C9A0
Sand#D6C3A3
Taupe#8B7C6B
Palette direction

Sage Green Premium Color Palette

This premium color palette for a nutritionist blends natural and calming hues that evoke trust, health, and sophistication while maintaining readability and modern appeal.

AnalogousHealth Wellnesspremiumnutritionisthealthtrust
palette-preview.example
Health Wellness color direction

Sage Green Premium Color Palette

This premium color palette for a nutritionist blends natural and calming hues that evoke trust, health, and sophistication while maintaining readability and modern appeal.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #2E2B28on Sand #D6C3A38.2:1 Excellent
Logo Charcoal #2E2B28on Moss Green #A2C9A07.6:1 Excellent
Logo Charcoal #2E2B28on Sage Green #7BAE7F5.5:1 Strong
Logo Charcoal #2E2B28on White #FFFFFF14.1:1 Excellent
Icon color
BackgroundSage Green#7BAE7FTextCharcoal#2E2B28
Primary Button5.50:1
AA

Best for the main action users should notice first.

BackgroundMoss Green#A2C9A0TextCharcoal#2E2B28
Secondary Button7.64:1
AAA

Useful for softer choices and secondary paths.

BackgroundSand#D6C3A3TextSage Green#7BAE7F
Outlined Button1.49:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundSand#D6C3A3TextMoss Green#A2C9A0
Text Button1.07:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsAnalogous color relationship
9:41Sage Green Premium Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CSage Green Premium Color PaletteHealth Wellness brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine two analogous natural greens and a warm sand tone, creating a recognizable system that conveys health, growth, and gentle sophistication.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Sage Green #7BAE7F
HeadlineUsed for main titles and key messages.Moss Green #A2C9A0
LinkUsed for links and interactive text.Moss Green #A2C9A0

Buttons

Primary Button
BackgroundSage Green #7BAE7F
TextCharcoal #2E2B28
Secondary Button
BackgroundMoss Green #A2C9A0
TextCharcoal #2E2B28
Outlined Button
BackgroundSage Green #7BAE7F
TextSage Green #7BAE7F

Interface

TextDefault readable body text.Charcoal #2E2B28
Bg LightLight page or section background.Sand #D6C3A3
Bg DarkDark page or section background.White #FFFFFF
IconSmall interface icons and marks.Taupe #8B7C6B
BorderCards, inputs, and component borders.Taupe #8B7C6B
DividerSubtle separators between content.Taupe #8B7C6B
OutlineFocus rings and emphasis outlines.Taupe #8B7C6B

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine two analogous natural greens and a warm sand tone, creating a recognizable system that conveys health, growth, and gentle sophistication.

PrimarySage Green

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Sage Green represents growth and nature, embodying the core values of nutrition and wellness with a premium touch.

HEX#7BAE7F
RGB123, 174, 127
HSL125, 24, 58
CMYK29, 0, 27, 32
SecondaryMoss Green

RolesLink, Btn Secondary Bg, Headline

Moss Green provides a softer, supportive tone that complements the primary green, suggesting calmness and trustworthiness.

HEX#A2C9A0
RGB162, 201, 160
HSL117, 28, 71
CMYK19, 0, 20, 21
TertiarySand

RolesBg Light

Sand adds warmth and balance to the greens, softening the palette and enhancing the premium, approachable feel.

HEX#D6C3A3
RGB214, 195, 163
HSL38, 38, 74
CMYK0, 9, 24, 16

Support Colors

These accents extend the main palette with muted natural hues that reinforce the organic and trustworthy mood without overpowering the primary colors.

Taupe

RolesIcon, Border, Divider, Outline

Taupe offers a grounded, neutral accent that balances greens with understated elegance and improves visual hierarchy.

HEX#8B7C6B
RGB139, 124, 107
HSL32, 13, 48
CMYK0, 11, 23, 45

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Dark

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F6F3EE
RGB246, 243, 238
HSL37, 31, 95
CMYK0, 1, 3, 4
Charcoal

RolesText, Btn Primary Text, Btn Secondary Text

HEX#2E2B28
RGB46, 43, 40
HSL30, 7, 17
CMYK0, 7, 13, 82

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-sage-green: #7BAE7F;
  --color-moss-green: #A2C9A0;
  --color-sand: #D6C3A3;
  --color-taupe: #8B7C6B;
  --color-white: #FFFFFF;
  --color-ivory: #F6F3EE;
  --color-charcoal: #2E2B28;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #7BAE7F;
  --role-btn-primary-bg: #7BAE7F;
  --role-btn-outlined-border: #7BAE7F;
  --role-btn-outlined-text: #7BAE7F;
  --role-link: #A2C9A0;
  --role-btn-secondary-bg: #A2C9A0;
  --role-headline: #A2C9A0;
  --role-bg-light: #D6C3A3;
  --role-icon: #8B7C6B;
  --role-border: #8B7C6B;
  --role-divider: #8B7C6B;
  --role-outline: #8B7C6B;
  --role-bg-dark: #FFFFFF;
  --role-text: #2E2B28;
  --role-btn-primary-text: #2E2B28;
  --role-btn-secondary-text: #2E2B28;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "sage-green": "#7BAE7F",
    "moss-green": "#A2C9A0",
    "sand": "#D6C3A3",
    "taupe": "#8B7C6B",
    "white": "#FFFFFF",
    "ivory": "#F6F3EE",
    "charcoal": "#2E2B28"
}
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