Ocean Blue#0077B6
Coral#F4A261
Sandy Beige#CDB79E
Seafoam Green#8FC1A9
Driftwood Gray#A69F95
Palette direction

Sand Blue Coral Color Palette

This beach-inspired color palette evokes the serene and refreshing atmosphere of a coastal environment by combining cool ocean blues, warm sandy tones, and soft sunset accents. The harmonious blend balances vibrant main colors with subdued support and neutral shades to create a recognizable and soothing brand identity suitable for lifestyle or hospitality brands.

ComplementaryHospitality Eventsbeachcoastaloceansand
palette-preview.example
Hospitality Events color direction

Sand Blue Coral Color Palette

This beach-inspired color palette evokes the serene and refreshing atmosphere of a coastal environment by combining cool ocean blues, warm sandy tones, and soft sunset accents. The harmonious blend balances vibrant main colors with subdued support and neutral shades to create a recognizable and soothing brand identity suitable for lifestyle or hospitality brands.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #2C2C2Con Sandy Beige #CDB79E7.2:1 Excellent
Logo Charcoal #2C2C2Con Coral #F4A2616.8:1 Strong
Logo White #FFFFFFon Ocean Blue #0077B64.9:1 Strong
Logo Charcoal #2C2C2Con White #FFFFFF14.0:1 Excellent
Icon color
BackgroundOcean Blue#0077B6TextWhite#FFFFFF
Primary Button4.87:1
AA

Best for the main action users should notice first.

BackgroundCoral#F4A261TextCharcoal#2C2C2C
Secondary Button6.77:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextOcean Blue#0077B6
Outlined Button4.87:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextOcean Blue#0077B6
Text Button4.87:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsComplementary color relationship
9:41Sand Blue Coral Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CSand Blue Coral Color PaletteHospitality Events brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors of Ocean Blue, Sandy Beige, and Coral combine to evoke the tranquility of the sea, warmth of the shore, and vibrancy of a coastal sunset, forming a memorable and balanced beach-themed identity.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Ocean Blue #0077B6
HeadlineUsed for main titles and key messages.Coral #F4A261
LinkUsed for links and interactive text.Ocean Blue #0077B6

Buttons

Primary Button
BackgroundOcean Blue #0077B6
TextWhite #FFFFFF
Secondary Button
BackgroundCoral #F4A261
TextCharcoal #2C2C2C
Outlined Button
BackgroundOcean Blue #0077B6
TextOcean Blue #0077B6

Interface

TextDefault readable body text.Charcoal #2C2C2C
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #2C2C2C
IconSmall interface icons and marks.Seafoam Green #8FC1A9
BorderCards, inputs, and component borders.Seafoam Green #8FC1A9
DividerSubtle separators between content.Seafoam Green #8FC1A9
OutlineFocus rings and emphasis outlines.Seafoam Green #8FC1A9

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors of Ocean Blue, Sandy Beige, and Coral combine to evoke the tranquility of the sea, warmth of the shore, and vibrancy of a coastal sunset, forming a memorable and balanced beach-themed identity.

PrimaryOcean Blue

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Ocean Blue communicates trust and calmness, representing the vast, refreshing energy of the sea.

HEX#0077B6
RGB0, 119, 182
HSL201, 100, 36
CMYK100, 35, 0, 29
SecondaryCoral

RolesBtn Secondary Bg, Headline

Coral adds warmth and vibrancy, evoking the lively colors seen in coastal sunsets and coral reefs.

HEX#F4A261
RGB244, 162, 97
HSL27, 87, 67
CMYK0, 34, 60, 4
TertiarySandy Beige

Sandy Beige grounds the palette with a soft, natural tone reminiscent of warm beach sands.

HEX#CDB79E
RGB205, 183, 158
HSL32, 32, 71
CMYK0, 11, 23, 20

Support Colors

Support colors Seafoam Green and Driftwood Gray extend the palette with muted, nature-inspired tones that complement and balance the vibrant main colors without overpowering them.

Seafoam Green

RolesIcon, Border, Divider, Outline

Seafoam Green provides a subtle, calming contrast that suggests the gentle hues of ocean foams, helping to soften and balance the more vivid blues and corals.

HEX#8FC1A9
RGB143, 193, 169
HSL151, 29, 66
CMYK26, 0, 12, 24
Driftwood Gray

Driftwood Gray introduces an earthy, muted tone reminiscent of weathered wood on the beach, adding depth and neutrality to the overall palette.

HEX#A69F95
RGB166, 159, 149
HSL35, 9, 62
CMYK0, 4, 10, 35

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F9F9F7
RGB249, 249, 247
HSL60, 14, 97
CMYK0, 0, 1, 2
Charcoal

RolesBg Dark, Text, Btn Secondary Text

HEX#2C2C2C
RGB44, 44, 44
HSL0, 0, 17
CMYK0, 0, 0, 83

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-ocean-blue: #0077B6;
  --color-coral: #F4A261;
  --color-sandy-beige: #CDB79E;
  --color-seafoam-green: #8FC1A9;
  --color-driftwood-gray: #A69F95;
  --color-white: #FFFFFF;
  --color-ivory: #F9F9F7;
  --color-charcoal: #2C2C2C;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0077B6;
  --role-link: #0077B6;
  --role-btn-primary-bg: #0077B6;
  --role-btn-outlined-border: #0077B6;
  --role-btn-outlined-text: #0077B6;
  --role-btn-secondary-bg: #F4A261;
  --role-headline: #F4A261;
  --role-icon: #8FC1A9;
  --role-border: #8FC1A9;
  --role-divider: #8FC1A9;
  --role-outline: #8FC1A9;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #2C2C2C;
  --role-text: #2C2C2C;
  --role-btn-secondary-text: #2C2C2C;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "ocean-blue": "#0077B6",
    "coral": "#F4A261",
    "sandy-beige": "#CDB79E",
    "seafoam-green": "#8FC1A9",
    "driftwood-gray": "#A69F95",
    "white": "#FFFFFF",
    "ivory": "#F9F9F7",
    "charcoal": "#2C2C2C"
}
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