Scarlet Red Color Palette for Creative Brands | ColorFly.design

Scarlet Red#D50000

Coral#FF6F61

Slate Blue#4A6785

Peach#E3B8AA

Muted Blue#7A9ABA

Palette direction

Scarlet Red Creative Color Palette

This palette combines a dominant vibrant Scarlet Red with complementary warm Coral and a grounded Slate Blue to create a bold, energetic identity with approachable balance. The support colors extend the main palette through subtle peachy and muted grayish blues that provide harmony and usability without overpowering the primary colors. The neutrals include pure white, soft ivory, and deep charcoal to ensure optimal contrast for text and interface elements across light and dark backgrounds.

ComplementaryCreativescarletredcoralslate

Desktop website

Scarlet Red Creative Color Palette

https://Colorfly.design

Creative color direction

Scarlet Red Creative Color Palette

This palette combines a dominant vibrant Scarlet Red with complementary warm Coral and a grounded Slate Blue to create a bold, energetic identity with approachable balance. The support colors extend the main palette through subtle peachy and muted grayish blues that provide harmony and usability without overpowering the primary colors. The neutrals include pure white, soft ivory, and deep charcoal to ensure optimal contrast for text and interface elements across light and dark backgrounds.

Explore the color system View examples Guidelines

Browser tab & favicon

Scarlet Red Creative Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

5.9:1

5.9:1

5.5:1

Logo pattern

Gradients

Mobile website

9:41

Creative Scarlet Red Creative Color Palette

Scarlet Red anchors the palette with strong energy, contrasted by Coral's warmth and Slate Blue's calm as supporting compromises, creating a balanced but vivid triad. Together, these colors form a recognizable system tuned for creative impact and visual harmony.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Scarlet Red #D50000

HeadlineUsed for main titles and key messages.Slate Blue #4A6785

LinkUsed for links and interactive text.Coral #FF6F61

Buttons

Primary Button

Contrast5.48:1AA

BackgroundScarlet Red #D50000

TextWhite #FFFFFF

Secondary Button

Contrast5.19:1AA

BackgroundCoral #FF6F61

TextCharcoal #2B2B2B

Outlined Button

Contrast5.48:1AA

BorderScarlet Red #D50000

TextScarlet Red #D50000

Interface

TextDefault readable body text.Charcoal #2B2B2B

Bg LightLight page or section background.White #FFFFFF

Bg DarkDark page or section background.Ivory #F8F1E7

IconSmall interface icons and marks.Peach #E3B8AA

BorderCards, inputs, and component borders.Peach #E3B8AA

DividerSubtle separators between content.Peach #E3B8AA

OutlineFocus rings and emphasis outlines.Peach #E3B8AA

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Scarlet RedMain color - #D50000

CMYK

Calculated CMYK

CoralMain color - #FF6F61

CMYK

Calculated CMYK

Slate BlueMain color - #4A6785

CMYK

Calculated CMYK

PeachSupport color - #E3B8AA

CMYK

Calculated CMYK

Muted BlueSupport color - #7A9ABA

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

IvoryNeutral color - #F8F1E7

CMYK

Calculated CMYK

CharcoalNeutral color - #2B2B2B

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

Scarlet Red anchors the palette with strong energy, contrasted by Coral's warmth and Slate Blue's calm as supporting compromises, creating a balanced but vivid triad. Together, these colors form a recognizable system tuned for creative impact and visual harmony.

PrimaryScarlet Red

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Scarlet Red delivers boldness and passion that commands attention and establishes brand presence.

HEX#D50000

RGB213, 0, 0

HSL0, 100, 42

CMYK0, 100, 100, 16

SecondaryCoral

RolesLink, Btn Secondary Bg

Coral adds warmth and approachability that softens the intense Scarlet, creating inviting secondary elements.

HEX#FF6F61

RGB255, 111, 97

HSL5, 100, 69

CMYK0, 56, 62, 0

TertiarySlate Blue

RolesHeadline

Slate Blue introduces cool stability and contrast, balancing the palette with a calm and professional touch.

HEX#4A6785

RGB74, 103, 133

HSL211, 29, 41

CMYK44, 23, 0, 48

Support Colors

These accents subtly complement the main colors by introducing muted, lower saturation tones that enhance depth and usability without competing visually.

Peach

RolesIcon, Border, Divider, Outline

Peach complements Coral by reinforcing warmth in subtle interface elements for gentle emphasis.

HEX#E3B8AA

RGB227, 184, 170

HSL15, 50, 78

CMYK0, 19, 25, 11

Muted Blue

Muted Blue balances the vibrancy of Scarlet and Coral with softer, desaturated contrast that's easy on the eyes.

HEX#7A9ABA

RGB122, 154, 186

HSL210, 32, 60

CMYK34, 17, 0, 27

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory

RolesBg Dark

HEX#F8F1E7

RGB248, 241, 231

HSL35, 55, 94

CMYK0, 3, 7, 3

Charcoal

RolesText, Btn Secondary Text

HEX#2B2B2B

RGB43, 43, 43

HSL0, 0, 17

CMYK0, 0, 0, 83

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Scarlet Red",
            "hex": "#D50000",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 100,
                "y": 100,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Coral",
            "hex": "#FF6F61",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 56,
                "y": 62,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#4A6785",
            "role": "main",
            "cmyk": {
                "c": 44,
                "m": 23,
                "y": 0,
                "k": 48,
                "source": "colorfly"
            }
        },
        {
            "name": "Peach",
            "hex": "#E3B8AA",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 19,
                "y": 25,
                "k": 11,
                "source": "colorfly"
            }
        },
        {
            "name": "Muted Blue",
            "hex": "#7A9ABA",
            "role": "support",
            "cmyk": {
                "c": 34,
                "m": 17,
                "y": 0,
                "k": 27,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F8F1E7",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 3,
                "y": 7,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#2B2B2B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 83,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-scarlet-red: #D50000;
  --color-coral: #FF6F61;
  --color-slate-blue: #4A6785;
  --color-peach: #E3B8AA;
  --color-muted-blue: #7A9ABA;
  --color-white: #FFFFFF;
  --color-ivory: #F8F1E7;
  --color-charcoal: #2B2B2B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #D50000;
  --role-btn-primary-bg: #D50000;
  --role-btn-outlined-border: #D50000;
  --role-btn-outlined-text: #D50000;
  --role-link: #FF6F61;
  --role-btn-secondary-bg: #FF6F61;
  --role-headline: #4A6785;
  --role-icon: #E3B8AA;
  --role-border: #E3B8AA;
  --role-divider: #E3B8AA;
  --role-outline: #E3B8AA;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F8F1E7;
  --role-text: #2B2B2B;
  --role-btn-secondary-text: #2B2B2B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "scarlet-red": "#D50000",
    "coral": "#FF6F61",
    "slate-blue": "#4A6785",
    "peach": "#E3B8AA",
    "muted-blue": "#7A9ABA",
    "white": "#FFFFFF",
    "ivory": "#F8F1E7",
    "charcoal": "#2B2B2B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #D50000;
  --gradient-partner: #E87373;
  --gradient-accent: #E3B8AA;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #D50000;
  --gradient-text-b: #E87373;
  --gradient-text-c: #7B635C;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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