Serene Blue Earth Tone Color Palette for Professional Brands | ColorF...

Steel Blue#2E5984

Chestnut#A67B5B

Alabaster#F5F4EE

Granite Gray#8C8C8C

Sandstone#C2B8A3

Palette direction

Serene Blue Earth Color Palette

This palette is inspired by the deep serene blue and clean white from the image, combined with muted warm browns and cool grays to create a balanced and professional brand system. The main blues establish trust and calm, supported by subtle earth tones and neutrals to maintain clarity and approachability.

ComplementaryFinancebluesereneearthprofessional

Desktop website

Serene Blue Earth Color Palette

https://Colorfly.design

Finance color direction

Serene Blue Earth Color Palette

This palette is inspired by the deep serene blue and clean white from the image, combined with muted warm browns and cool grays to create a balanced and professional brand system. The main blues establish trust and calm, supported by subtle earth tones and neutrals to maintain clarity and approachability.

Explore the color system View examples Guidelines

Browser tab & favicon

Serene Blue Earth Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

12.1:1

12.1:1

3.7:1

Logo pattern

Gradients

Mobile website

9:41

Finance Serene Blue Earth Color Palette

The three main colors combine a deep blue with a muted warm brown and an off-white, creating a calm, trustworthy, and balanced visual hierarchy distinct from common palettes.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Steel Blue #2E5984

HeadlineUsed for main titles and key messages.Alabaster #F5F4EE

LinkUsed for links and interactive text.Steel Blue #2E5984

Buttons

Primary Button

Contrast7.30:1AA

BackgroundSteel Blue #2E5984

TextPure White #FFFFFF

Secondary Button

Contrast3.75:1Large text

BackgroundChestnut #A67B5B

TextPure White #FFFFFF

Outlined Button

Contrast1.91:1Low

BorderChestnut #A67B5B

TextChestnut #A67B5B

Interface

TextDefault readable body text.Charcoal #2F2F2F

Bg LightLight page or section background.Sandstone #C2B8A3

Bg DarkDark page or section background.Pure White #FFFFFF

IconSmall interface icons and marks.Granite Gray #8C8C8C

BorderCards, inputs, and component borders.Granite Gray #8C8C8C

DividerSubtle separators between content.Granite Gray #8C8C8C

OutlineFocus rings and emphasis outlines.Granite Gray #8C8C8C

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Steel BlueMain color - #2E5984

CMYK

Calculated CMYK

ChestnutMain color - #A67B5B

CMYK

Calculated CMYK

AlabasterMain color - #F5F4EE

CMYK

Calculated CMYK

Granite GraySupport color - #8C8C8C

CMYK

Calculated CMYK

SandstoneSupport color - #C2B8A3

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

AlabasterNeutral color - #F5F4EE

CMYK

Calculated CMYK

CharcoalNeutral color - #2F2F2F

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The three main colors combine a deep blue with a muted warm brown and an off-white, creating a calm, trustworthy, and balanced visual hierarchy distinct from common palettes.

PrimarySteel Blue

RolesLogo, Link, Btn Primary Bg

Steel Blue conveys dependability and calm, making it ideal for logos and primary interactive elements.

HEX#2E5984

RGB46, 89, 132

HSL210, 48, 35

CMYK65, 33, 0, 48

SecondaryChestnut

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Chestnut provides a warm, earthy accent that balances the cool blue with friendly approachability.

HEX#A67B5B

RGB166, 123, 91

HSL26, 30, 50

CMYK0, 26, 45, 35

TertiaryAlabaster

RolesHeadline

Alabaster adds lightness and clarity to headlines, ensuring legibility and freshness in the palette.

HEX#F5F4EE

RGB245, 244, 238

HSL51, 26, 95

CMYK0, 0, 3, 4

Support Colors

Support colors extend the palette with cooler and warmer neutrals that enhance usability and subtle visual separation without competing with the main colors.

Granite Gray

RolesIcon, Border, Divider, Outline

Granite Gray supports the palette with neutral contrast for borders and icons, complementing both blue and brown.

HEX#8C8C8C

RGB140, 140, 140

HSL0, 0, 55

CMYK0, 0, 0, 45

Sandstone

RolesBg Light

Sandstone offers a warm near-white background color that is softer than pure white, promoting comfort and readability.

HEX#C2B8A3

RGB194, 184, 163

HSL41, 20, 70

CMYK0, 5, 16, 24

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Dark, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Alabaster

HEX#F5F4EE

RGB245, 244, 238

HSL51, 26, 95

CMYK0, 0, 3, 4

Charcoal

RolesText

HEX#2F2F2F

RGB47, 47, 47

HSL0, 0, 18

CMYK0, 0, 0, 82

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Steel Blue",
            "hex": "#2E5984",
            "role": "main",
            "cmyk": {
                "c": 65,
                "m": 33,
                "y": 0,
                "k": 48,
                "source": "colorfly"
            }
        },
        {
            "name": "Chestnut",
            "hex": "#A67B5B",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 26,
                "y": 45,
                "k": 35,
                "source": "colorfly"
            }
        },
        {
            "name": "Alabaster",
            "hex": "#F5F4EE",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 3,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Granite Gray",
            "hex": "#8C8C8C",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 45,
                "source": "colorfly"
            }
        },
        {
            "name": "Sandstone",
            "hex": "#C2B8A3",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 5,
                "y": 16,
                "k": 24,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Alabaster",
            "hex": "#F5F4EE",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 3,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#2F2F2F",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 82,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-steel-blue: #2E5984;
  --color-chestnut: #A67B5B;
  --color-alabaster: #F5F4EE;
  --color-granite-gray: #8C8C8C;
  --color-sandstone: #C2B8A3;
  --color-pure-white: #FFFFFF;
  --color-charcoal: #2F2F2F;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #2E5984;
  --role-link: #2E5984;
  --role-btn-primary-bg: #2E5984;
  --role-btn-secondary-bg: #A67B5B;
  --role-btn-outlined-border: #A67B5B;
  --role-btn-outlined-text: #A67B5B;
  --role-headline: #F5F4EE;
  --role-icon: #8C8C8C;
  --role-border: #8C8C8C;
  --role-divider: #8C8C8C;
  --role-outline: #8C8C8C;
  --role-bg-light: #C2B8A3;
  --role-bg-dark: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-text: #2F2F2F;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "steel-blue": "#2E5984",
    "chestnut": "#A67B5B",
    "alabaster": "#F5F4EE",
    "granite-gray": "#8C8C8C",
    "sandstone": "#C2B8A3",
    "pure-white": "#FFFFFF",
    "charcoal": "#2F2F2F"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #2E5984;
  --gradient-partner: #8CA4BB;
  --gradient-accent: #8C8C8C;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #2E5984;
  --gradient-text-b: #8CA4BB;
  --gradient-text-c: #8C8C8C;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

Start with room to explore

Build your first color system

Try ColorFly with 5 free AI actions and turn your next brand direction into a palette with purpose. No credit card required.

Try it for free

Press Space to load new palette