Soft Pink and Poppy Color Palette for Fashion & Beauty Brands | Color...

Melon Pink#E76E95

Poppy Red#FF4B5C

Blush Pink#F9D2D9

Ivory Blush#F7EEE9

Light Coral#FFB6B9

Palette direction

Soft Pink Poppy Color Palette

This palette draws from the soft pinks, vibrant reds, and subtle pastels seen in the image, creating a friendly and feminine color system with balanced neutrals for readability and contrast.

MonochromaticFashion Beautypinkredpastelfeminine

Desktop website

Soft Pink Poppy Color Palette

https://Colorfly.design

Fashion Beauty color direction

Soft Pink Poppy Color Palette

This palette draws from the soft pinks, vibrant reds, and subtle pastels seen in the image, creating a friendly and feminine color system with balanced neutrals for readability and contrast.

Explore the color system View examples Guidelines

Browser tab & favicon

Soft Pink Poppy Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

10.1:1

10.1:1

4.7:1

Logo pattern

Gradients

Mobile website

9:41

Fashion Beauty Soft Pink Poppy Color Palette

The main colors blend soft pink tones with vibrant poppy red, creating a warm, approachable, and feminine system that feels both energetic and delicate.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Melon Pink #E76E95

HeadlineUsed for main titles and key messages.Poppy Red #FF4B5C

LinkUsed for links and interactive text.Melon Pink #E76E95

Buttons

Primary Button

Contrast4.67:1AA

BackgroundMelon Pink #E76E95

TextDark Charcoal #40242F

Secondary Button

Contrast4.24:1Large text

BackgroundPoppy Red #FF4B5C

TextDark Charcoal #40242F

Outlined Button

Contrast2.97:1Low

BorderMelon Pink #E76E95

TextMelon Pink #E76E95

Interface

TextDefault readable body text.Dark Charcoal #40242F

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Soft Ivory #F4F1ED

IconSmall interface icons and marks.Ivory Blush #F7EEE9

BorderCards, inputs, and component borders.Ivory Blush #F7EEE9

DividerSubtle separators between content.Ivory Blush #F7EEE9

OutlineFocus rings and emphasis outlines.Ivory Blush #F7EEE9

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Melon PinkMain color - #E76E95

CMYK

Calculated CMYK

Poppy RedMain color - #FF4B5C

CMYK

Calculated CMYK

Blush PinkMain color - #F9D2D9

CMYK

Calculated CMYK

Ivory BlushSupport color - #F7EEE9

CMYK

Calculated CMYK

Light CoralSupport color - #FFB6B9

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Soft IvoryNeutral color - #F4F1ED

CMYK

Calculated CMYK

Dark CharcoalNeutral color - #40242F

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors blend soft pink tones with vibrant poppy red, creating a warm, approachable, and feminine system that feels both energetic and delicate.

PrimaryMelon Pink

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Melon Pink adds warmth and friendliness, anchoring the palette with a distinctive, fresh pink tone.

HEX#E76E95

RGB231, 110, 149

HSL341, 72, 67

CMYK0, 52, 35, 9

SecondaryPoppy Red

RolesBtn Secondary Bg, Headline

Poppy Red infuses vibrant energy and passion into the palette, making key elements stand out with confidence.

HEX#FF4B5C

RGB255, 75, 92

HSL354, 100, 65

CMYK0, 71, 64, 0

TertiaryBlush Pink

Blush Pink softens and balances the palette, offering a gentle and approachable complement to the stronger hues.

HEX#F9D2D9

RGB249, 210, 217

HSL349, 76, 90

CMYK0, 16, 13, 2

Support Colors

The support colors provide subtle accents that extend the main palette with muted tones, enhancing depth and usability without overpowering.

Ivory Blush

RolesIcon, Border, Divider, Outline

Ivory Blush offers a warm, delicate support color for borders and icons, echoing the lightest tones in the palette to maintain softness.

HEX#F7EEE9

RGB247, 238, 233

HSL21, 47, 94

CMYK0, 4, 6, 3

Light Coral

Light Coral supports the main colors with a gentle, complementary accent that enhances call-to-action outlines subtly.

HEX#FFB6B9

RGB255, 182, 185

HSL358, 100, 86

CMYK0, 29, 27, 0

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Soft Ivory

RolesBg Dark

HEX#F4F1ED

RGB244, 241, 237

HSL34, 24, 94

CMYK0, 1, 3, 4

Dark Charcoal

RolesText, Btn Primary Text, Btn Secondary Text

HEX#40242F

RGB64, 36, 47

HSL336, 28, 20

CMYK0, 44, 27, 75

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Melon Pink",
            "hex": "#E76E95",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 52,
                "y": 35,
                "k": 9,
                "source": "colorfly"
            }
        },
        {
            "name": "Poppy Red",
            "hex": "#FF4B5C",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 71,
                "y": 64,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Blush Pink",
            "hex": "#F9D2D9",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 16,
                "y": 13,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory Blush",
            "hex": "#F7EEE9",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 4,
                "y": 6,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Coral",
            "hex": "#FFB6B9",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 29,
                "y": 27,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Ivory",
            "hex": "#F4F1ED",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 1,
                "y": 3,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Dark Charcoal",
            "hex": "#40242F",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 44,
                "y": 27,
                "k": 75,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-melon-pink: #E76E95;
  --color-poppy-red: #FF4B5C;
  --color-blush-pink: #F9D2D9;
  --color-ivory-blush: #F7EEE9;
  --color-light-coral: #FFB6B9;
  --color-pure-white: #FFFFFF;
  --color-soft-ivory: #F4F1ED;
  --color-dark-charcoal: #40242F;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #E76E95;
  --role-link: #E76E95;
  --role-btn-primary-bg: #E76E95;
  --role-btn-outlined-border: #E76E95;
  --role-btn-outlined-text: #E76E95;
  --role-btn-secondary-bg: #FF4B5C;
  --role-headline: #FF4B5C;
  --role-icon: #F7EEE9;
  --role-border: #F7EEE9;
  --role-divider: #F7EEE9;
  --role-outline: #F7EEE9;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #F4F1ED;
  --role-text: #40242F;
  --role-btn-primary-text: #40242F;
  --role-btn-secondary-text: #40242F;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "melon-pink": "#E76E95",
    "poppy-red": "#FF4B5C",
    "blush-pink": "#F9D2D9",
    "ivory-blush": "#F7EEE9",
    "light-coral": "#FFB6B9",
    "pure-white": "#FFFFFF",
    "soft-ivory": "#F4F1ED",
    "dark-charcoal": "#40242F"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #E76E95;
  --gradient-partner: #F2AFC5;
  --gradient-accent: #F7EEE9;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #E76E95;
  --gradient-text-b: #835F6A;
  --gradient-text-c: #948F8C;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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