Crimson#C41E3A
Jade#1F6B53
Mahogany#5A2323
Slate#8C9A9E
Ash#B8C0C7
Palette direction

Squid Game Inspired Color Palette

This palette channels the stark tension of Squid Game with a bold red and deep green anchored by neutral institutional tones. The system feels instantly recognizable, high-contrast, and suited to dramatic entertainment branding while staying usable in digital interfaces.

ComplementaryCreativesquid gameredgreendrama
palette-preview.example
Creative color direction

Squid Game Inspired Color Palette

This palette channels the stark tension of Squid Game with a bold red and deep green anchored by neutral institutional tones. The system feels instantly recognizable, high-contrast, and suited to dramatic entertainment branding while staying usable in digital interfaces.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Mahogany #5A232312.4:1 Excellent
Logo White #FFFFFFon Crimson #C41E3A5.8:1 Strong
Logo Charcoal #121212on White #FFFFFF18.7:1 Excellent
Logo Charcoal #121212on Ash #B8C0C710.2:1 Excellent
Icon color
BackgroundCrimson#C41E3ATextWhite#FFFFFF
Primary Button5.84:1
AA

Best for the main action users should notice first.

BackgroundJade#1F6B53TextWhite#FFFFFF
Secondary Button6.39:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextMahogany#5A2323
Outlined Button12.36:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextJade#1F6B53
Text Button6.39:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsComplementary color relationship
9:41Squid Game Inspired Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CSquid Game Inspired Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The palette centers on the show’s iconic red and green contrast, creating immediate recognition and visual tension. A dark red-brown bridge color ties the system together so the palette feels intentional rather than literal.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #C41E3A
HeadlineUsed for main titles and key messages.Mahogany #5A2323
LinkUsed for links and interactive text.Jade #1F6B53

Buttons

Primary Button
BackgroundCrimson #C41E3A
TextWhite #FFFFFF
Secondary Button
BackgroundJade #1F6B53
TextWhite #FFFFFF
Outlined Button
BackgroundMahogany #5A2323
TextMahogany #5A2323

Interface

TextDefault readable body text.Charcoal #121212
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #121212
IconSmall interface icons and marks.Slate #8C9A9E
BorderCards, inputs, and component borders.Slate #8C9A9E
DividerSubtle separators between content.Ash #B8C0C7
OutlineFocus rings and emphasis outlines.Ash #B8C0C7

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The palette centers on the show’s iconic red and green contrast, creating immediate recognition and visual tension. A dark red-brown bridge color ties the system together so the palette feels intentional rather than literal.

PrimaryCrimson

RolesLogo, Btn Primary Bg

Crimson carries the show’s urgency and danger, making it the strongest attention-grabbing anchor.

HEX#C41E3A
RGB196, 30, 58
HSL350, 73, 44
CMYK0, 85, 70, 23
SecondaryJade

RolesLink, Btn Secondary Bg

Jade adds the familiar guard-uniform feel and balances the red with a cool, disciplined counterpoint.

HEX#1F6B53
RGB31, 107, 83
HSL161, 55, 27
CMYK71, 0, 22, 58
TertiaryMahogany

RolesBtn Outlined Border, Btn Outlined Text, Headline

Mahogany softens the contrast between red and green while keeping the palette grounded in a tense, cinematic tone.

HEX#5A2323
RGB90, 35, 35
HSL0, 44, 25
CMYK0, 61, 61, 65

Support Colors

The support accents extend the world of the main colors with quieter, utility-focused hues that reinforce the industrial, game-like atmosphere. They stay subdued so the red and green remain the defining signal.

Slate

RolesIcon, Border

Slate adds a controlled metallic note that supports UI structure without competing with the main colors.

HEX#8C9A9E
RGB140, 154, 158
HSL193, 8, 58
CMYK11, 3, 0, 38
Ash

RolesDivider, Outline

Ash provides a restrained neutral accent that keeps layouts clean and reinforces the cold, institutional feel.

HEX#B8C0C7
RGB184, 192, 199
HSL208, 12, 75
CMYK8, 4, 0, 22

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F3F1EA
RGB243, 241, 234
HSL47, 27, 94
CMYK0, 1, 4, 5
Charcoal

RolesBg Dark, Text

HEX#121212
RGB18, 18, 18
HSL0, 0, 7
CMYK0, 0, 0, 93

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #C41E3A;
  --color-jade: #1F6B53;
  --color-mahogany: #5A2323;
  --color-slate: #8C9A9E;
  --color-ash: #B8C0C7;
  --color-white: #FFFFFF;
  --color-ivory: #F3F1EA;
  --color-charcoal: #121212;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #C41E3A;
  --role-btn-primary-bg: #C41E3A;
  --role-link: #1F6B53;
  --role-btn-secondary-bg: #1F6B53;
  --role-btn-outlined-border: #5A2323;
  --role-btn-outlined-text: #5A2323;
  --role-headline: #5A2323;
  --role-icon: #8C9A9E;
  --role-border: #8C9A9E;
  --role-divider: #B8C0C7;
  --role-outline: #B8C0C7;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #121212;
  --role-text: #121212;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#C41E3A",
    "jade": "#1F6B53",
    "mahogany": "#5A2323",
    "slate": "#8C9A9E",
    "ash": "#B8C0C7",
    "white": "#FFFFFF",
    "ivory": "#F3F1EA",
    "charcoal": "#121212"
}
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