Startup-Inspired Tech Color Palette | ColorFly.design

Royal Blue#2563EB

Violet#7C3AED

Cyan#06B6D4

Slate Blue#8B9BB4

Blue Gray#B7C3D0

Palette direction

Startup Inspired Tech Color Palette

This startup-inspired palette pairs a crisp electric blue with a forward-looking violet and a sharp cyan for a clean, ambitious digital identity. The neutrals keep the system fast, readable, and product-friendly across interfaces and brand touchpoints.

AnalogousTechstartuptech branddigital productventure-backed

Desktop website

Startup Inspired Tech Color Palette

https://Colorfly.design

Tech color direction

Startup Inspired Tech Color Palette

This startup-inspired palette pairs a crisp electric blue with a forward-looking violet and a sharp cyan for a clean, ambitious digital identity. The neutrals keep the system fast, readable, and product-friendly across interfaces and brand touchpoints.

Explore the color system View examples Guidelines

Browser tab & favicon

Startup Inspired Tech Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

7.4:1

7.4:1

5.7:1

Logo pattern

Gradients

Mobile website

9:41

Tech Startup Inspired Tech Color Palette

Electric blue, violet, and cyan create a high-energy startup system that feels agile, innovative, and product-ready without relying on a generic corporate blue scheme. The relationship stays recognizable across brand and interface use while still feeling distinct and contemporary.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Royal Blue #2563EB

HeadlineUsed for main titles and key messages.Violet #7C3AED

LinkUsed for links and interactive text.Cyan #06B6D4

Buttons

Primary Button

Contrast5.17:1AA

BackgroundRoyal Blue #2563EB

TextWhite #FFFFFF

Secondary Button

Contrast7.35:1AA

BackgroundCyan #06B6D4

TextCharcoal #0F172A

Outlined Button

Contrast2.43:1Low

BorderCyan #06B6D4

TextCyan #06B6D4

Interface

TextDefault readable body text.Charcoal #0F172A

Bg LightLight page or section background.White #FFFFFF

Bg DarkDark page or section background.Charcoal #0F172A

IconSmall interface icons and marks.Slate Blue #8B9BB4

BorderCards, inputs, and component borders.Blue Gray #B7C3D0

DividerSubtle separators between content.Charcoal #0F172A

OutlineFocus rings and emphasis outlines.Charcoal #0F172A

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Royal BlueMain color - #2563EB

CMYK

Calculated CMYK

VioletMain color - #7C3AED

CMYK

Calculated CMYK

CyanMain color - #06B6D4

CMYK

Calculated CMYK

Slate BlueSupport color - #8B9BB4

CMYK

Calculated CMYK

Blue GraySupport color - #B7C3D0

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

SnowNeutral color - #F5F7FA

CMYK

Calculated CMYK

CharcoalNeutral color - #0F172A

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

Electric blue, violet, and cyan create a high-energy startup system that feels agile, innovative, and product-ready without relying on a generic corporate blue scheme. The relationship stays recognizable across brand and interface use while still feeling distinct and contemporary.

PrimaryRoyal Blue

RolesLogo, Btn Primary Bg

Royal Blue gives the brand its confident core and communicates speed, trust, and technical clarity.

HEX#2563EB

RGB37, 99, 235

HSL221, 83, 53

CMYK84, 58, 0, 8

SecondaryViolet

RolesHeadline

Violet adds a venture-scale sense of innovation and helps key messaging feel more ambitious.

HEX#7C3AED

RGB124, 58, 237

HSL262, 83, 58

CMYK48, 76, 0, 7

SecondaryCyan

RolesLink, Btn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Cyan adds an alert, digital edge that keeps the system lively and gives secondary actions strong visibility.

HEX#06B6D4

RGB6, 182, 212

HSL189, 94, 43

CMYK97, 14, 0, 17

Support Colors

The support colors stay restrained and reinforce the startup energy without competing with the main blues and violet. They add structure, clarity, and subtle depth for UI accents and brand details.

Slate Blue

RolesIcon

Slate Blue softens the interface and supports icons with a cool, product-oriented tone.

HEX#8B9BB4

RGB139, 155, 180

HSL217, 21, 63

CMYK23, 14, 0, 29

Blue Gray

RolesBorder

Blue Gray provides clean separation for components while staying quiet beside the brighter accents.

HEX#B7C3D0

RGB183, 195, 208

HSL211, 21, 77

CMYK12, 6, 0, 18

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Snow

HEX#F5F7FA

RGB245, 247, 250

HSL216, 33, 97

CMYK2, 1, 0, 2

Charcoal

RolesBg Dark, Divider, Outline, Text, Btn Secondary Text

HEX#0F172A

RGB15, 23, 42

HSL222, 47, 11

CMYK64, 45, 0, 84

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Royal Blue",
            "hex": "#2563EB",
            "role": "main",
            "cmyk": {
                "c": 84,
                "m": 58,
                "y": 0,
                "k": 8,
                "source": "colorfly"
            }
        },
        {
            "name": "Violet",
            "hex": "#7C3AED",
            "role": "main",
            "cmyk": {
                "c": 48,
                "m": 76,
                "y": 0,
                "k": 7,
                "source": "colorfly"
            }
        },
        {
            "name": "Cyan",
            "hex": "#06B6D4",
            "role": "main",
            "cmyk": {
                "c": 97,
                "m": 14,
                "y": 0,
                "k": 17,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#8B9BB4",
            "role": "support",
            "cmyk": {
                "c": 23,
                "m": 14,
                "y": 0,
                "k": 29,
                "source": "colorfly"
            }
        },
        {
            "name": "Blue Gray",
            "hex": "#B7C3D0",
            "role": "support",
            "cmyk": {
                "c": 12,
                "m": 6,
                "y": 0,
                "k": 18,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Snow",
            "hex": "#F5F7FA",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#0F172A",
            "role": "neutral",
            "cmyk": {
                "c": 64,
                "m": 45,
                "y": 0,
                "k": 84,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-royal-blue: #2563EB;
  --color-violet: #7C3AED;
  --color-cyan: #06B6D4;
  --color-slate-blue: #8B9BB4;
  --color-blue-gray: #B7C3D0;
  --color-white: #FFFFFF;
  --color-snow: #F5F7FA;
  --color-charcoal: #0F172A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #2563EB;
  --role-btn-primary-bg: #2563EB;
  --role-headline: #7C3AED;
  --role-link: #06B6D4;
  --role-btn-secondary-bg: #06B6D4;
  --role-btn-outlined-border: #06B6D4;
  --role-btn-outlined-text: #06B6D4;
  --role-icon: #8B9BB4;
  --role-border: #B7C3D0;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #0F172A;
  --role-divider: #0F172A;
  --role-outline: #0F172A;
  --role-text: #0F172A;
  --role-btn-secondary-text: #0F172A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "royal-blue": "#2563EB",
    "violet": "#7C3AED",
    "cyan": "#06B6D4",
    "slate-blue": "#8B9BB4",
    "blue-gray": "#B7C3D0",
    "white": "#FFFFFF",
    "snow": "#F5F7FA",
    "charcoal": "#0F172A"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #2563EB;
  --gradient-partner: #87A9F4;
  --gradient-accent: #8B9BB4;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #2563EB;
  --gradient-text-b: #87A9F4;
  --gradient-text-c: #8B9BB4;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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