Startup-Inspired Tech Color Palette | ColorFly.design

Cobalt#2563EB

Teal#14B8A6

Coral#FF6B4A

Slate Blue#5B7C99

Seafoam Gray#8FAFB5

Palette direction

Startup Inspired Tech Color Palette

This startup-inspired palette pairs a crisp cobalt with an energetic teal and a confident coral to signal momentum, clarity, and product ambition. The neutrals stay clean and highly legible so the main colors can carry the brand recognition across interface and marketing use.

Split ComplementaryTechstartuptechnologyproduct-ledmodern

Desktop website

Startup Inspired Tech Color Palette

https://Colorfly.design

Tech color direction

Startup Inspired Tech Color Palette

This startup-inspired palette pairs a crisp cobalt with an energetic teal and a confident coral to signal momentum, clarity, and product ambition. The neutrals stay clean and highly legible so the main colors can carry the brand recognition across interface and marketing use.

Explore the color system View examples Guidelines

Browser tab & favicon

Startup Inspired Tech Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

7.1:1

7.1:1

6.3:1

Logo pattern

Gradients

Mobile website

9:41

Tech Startup Inspired Tech Color Palette

The main colors form a triadic system that feels active and product-driven without becoming chaotic. Cobalt, teal, and coral give the startup a recognizable visual rhythm across branding, calls to action, and key highlights.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Cobalt #2563EB

HeadlineUsed for main titles and key messages.Cobalt #2563EB

LinkUsed for links and interactive text.Teal #14B8A6

Buttons

Primary Button

Contrast5.17:1AA

BackgroundCobalt #2563EB

TextWhite #FFFFFF

Secondary Button

Contrast7.13:1AA

BackgroundTeal #14B8A6

TextCharcoal #111827

Outlined Button

Contrast2.82:1Low

BorderTeal #14B8A6

TextCoral #FF6B4A

Interface

TextDefault readable body text.Charcoal #111827

Bg LightLight page or section background.White #FFFFFF

Bg DarkDark page or section background.Charcoal #111827

IconSmall interface icons and marks.Slate Blue #5B7C99

BorderCards, inputs, and component borders.Slate Blue #5B7C99

DividerSubtle separators between content.Seafoam Gray #8FAFB5

OutlineFocus rings and emphasis outlines.Seafoam Gray #8FAFB5

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

CobaltMain color - #2563EB

CMYK

Calculated CMYK

TealMain color - #14B8A6

CMYK

Calculated CMYK

CoralMain color - #FF6B4A

CMYK

Calculated CMYK

Slate BlueSupport color - #5B7C99

CMYK

Calculated CMYK

Seafoam GraySupport color - #8FAFB5

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

IvoryNeutral color - #F4F7FA

CMYK

Calculated CMYK

CharcoalNeutral color - #111827

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form a triadic system that feels active and product-driven without becoming chaotic. Cobalt, teal, and coral give the startup a recognizable visual rhythm across branding, calls to action, and key highlights.

PrimaryCobalt

RolesLogo, Btn Primary Bg, Headline

Cobalt establishes the core startup identity with a sharp, reliable digital presence.

HEX#2563EB

RGB37, 99, 235

HSL221, 83, 53

CMYK84, 58, 0, 8

SecondaryTeal

RolesLink, Btn Secondary Bg, Btn Outlined Border

Teal adds forward motion and a product-friendly accent that supports navigation and secondary actions.

HEX#14B8A6

RGB20, 184, 166

HSL173, 80, 40

CMYK89, 0, 10, 28

SecondaryCoral

RolesBtn Outlined Text

Coral introduces an energetic counterpoint that keeps the system lively and memorable.

HEX#FF6B4A

RGB255, 107, 74

HSL11, 100, 65

CMYK0, 58, 71, 0

Support Colors

The support colors extend the palette with softer, quieter accents that reinforce the main colors without competing with them. They add interface flexibility and subtle emphasis for supporting elements.

Slate Blue

RolesIcon, Border

Slate Blue bridges the primary blues with a restrained, professional tone for structural UI details.

HEX#5B7C99

RGB91, 124, 153

HSL208, 25, 48

CMYK41, 19, 0, 40

Seafoam Gray

RolesDivider, Outline

Seafoam Gray softens separators and outlines while staying connected to the palette's cool undertones.

HEX#8FAFB5

RGB143, 175, 181

HSL189, 20, 64

CMYK21, 3, 0, 29

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory

HEX#F4F7FA

RGB244, 247, 250

HSL210, 37, 97

CMYK2, 1, 0, 2

Charcoal

RolesBg Dark, Text, Btn Secondary Text

HEX#111827

RGB17, 24, 39

HSL221, 39, 11

CMYK56, 38, 0, 85

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Cobalt",
            "hex": "#2563EB",
            "role": "main",
            "cmyk": {
                "c": 84,
                "m": 58,
                "y": 0,
                "k": 8,
                "source": "colorfly"
            }
        },
        {
            "name": "Teal",
            "hex": "#14B8A6",
            "role": "main",
            "cmyk": {
                "c": 89,
                "m": 0,
                "y": 10,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Coral",
            "hex": "#FF6B4A",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 58,
                "y": 71,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#5B7C99",
            "role": "support",
            "cmyk": {
                "c": 41,
                "m": 19,
                "y": 0,
                "k": 40,
                "source": "colorfly"
            }
        },
        {
            "name": "Seafoam Gray",
            "hex": "#8FAFB5",
            "role": "support",
            "cmyk": {
                "c": 21,
                "m": 3,
                "y": 0,
                "k": 29,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F4F7FA",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#111827",
            "role": "neutral",
            "cmyk": {
                "c": 56,
                "m": 38,
                "y": 0,
                "k": 85,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-cobalt: #2563EB;
  --color-teal: #14B8A6;
  --color-coral: #FF6B4A;
  --color-slate-blue: #5B7C99;
  --color-seafoam-gray: #8FAFB5;
  --color-white: #FFFFFF;
  --color-ivory: #F4F7FA;
  --color-charcoal: #111827;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #2563EB;
  --role-btn-primary-bg: #2563EB;
  --role-headline: #2563EB;
  --role-link: #14B8A6;
  --role-btn-secondary-bg: #14B8A6;
  --role-btn-outlined-border: #14B8A6;
  --role-btn-outlined-text: #FF6B4A;
  --role-icon: #5B7C99;
  --role-border: #5B7C99;
  --role-divider: #8FAFB5;
  --role-outline: #8FAFB5;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #111827;
  --role-text: #111827;
  --role-btn-secondary-text: #111827;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "cobalt": "#2563EB",
    "teal": "#14B8A6",
    "coral": "#FF6B4A",
    "slate-blue": "#5B7C99",
    "seafoam-gray": "#8FAFB5",
    "white": "#FFFFFF",
    "ivory": "#F4F7FA",
    "charcoal": "#111827"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #2563EB;
  --gradient-partner: #87A9F4;
  --gradient-accent: #B0C6F8;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #2563EB;
  --gradient-text-b: #87A9F4;
  --gradient-text-c: #5F6B86;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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