Golden Beige#DDBE7A
Burnt Orange#D96A22
Antique Brass#A98A57
Sage Moss#75806A
Camel Tan#8E7656
Palette direction

Sunlit Apothecary Wellness Color Palette

This palette translates the image’s warm creams, earthy golds, and bright apothecary orange into a polished system that feels natural, inviting, and lightly premium. The colors work together as a grounded, sun-warmed brand set with enough contrast for clear digital hierarchy and product-forward storytelling.

MonochromaticHealth Wellnesswarm neutralsapothecary orangegolden beigenatural skincare
palette-preview.example
Health Wellness color direction

Sunlit Apothecary Wellness Color Palette

This palette translates the image’s warm creams, earthy golds, and bright apothecary orange into a polished system that feels natural, inviting, and lightly premium. The colors work together as a grounded, sun-warmed brand set with enough contrast for clear digital hierarchy and product-forward storytelling.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #1F1A17on Golden Beige #DDBE7A9.6:1 Excellent
Logo Charcoal #1F1A17on Antique Brass #A98A575.3:1 Strong
Logo Charcoal #1F1A17on Burnt Orange #D96A225.0:1 Strong
Logo Charcoal #1F1A17on White #FFFFFF17.2:1 Excellent
Icon color
BackgroundBurnt Orange#D96A22TextCharcoal#1F1A17
Primary Button4.95:1
AA

Best for the main action users should notice first.

BackgroundGolden Beige#DDBE7ATextCharcoal#1F1A17
Secondary Button9.62:1
AAA

Useful for softer choices and secondary paths.

BackgroundIvory#F6F1E8TextAntique Brass#A98A57
Outlined Button2.89:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundIvory#F6F1E8TextBurnt Orange#D96A22
Text Button3.09:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsMonochromatic color relationship
9:41Sunlit Apothecary Wellness Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CSunlit Apothecary Wellness Color PaletteHealth Wellness brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors stay in the same warm family, moving from creamy beige to amber orange for a cohesive, recognizable system. Their close relationship keeps the palette soothing and natural while still giving the brand a distinct product and call-to-action color.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Golden Beige #DDBE7A
HeadlineUsed for main titles and key messages.Antique Brass #A98A57
LinkUsed for links and interactive text.Burnt Orange #D96A22

Buttons

Primary Button
BackgroundBurnt Orange #D96A22
TextCharcoal #1F1A17
Secondary Button
BackgroundGolden Beige #DDBE7A
TextCharcoal #1F1A17
Outlined Button
BackgroundAntique Brass #A98A57
TextAntique Brass #A98A57

Interface

TextDefault readable body text.Charcoal #1F1A17
Bg LightLight page or section background.Ivory #F6F1E8
Bg DarkDark page or section background.Charcoal #1F1A17
IconSmall interface icons and marks.Sage Moss #75806A
BorderCards, inputs, and component borders.Sage Moss #75806A
DividerSubtle separators between content.Camel Tan #8E7656
OutlineFocus rings and emphasis outlines.Camel Tan #8E7656

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors stay in the same warm family, moving from creamy beige to amber orange for a cohesive, recognizable system. Their close relationship keeps the palette soothing and natural while still giving the brand a distinct product and call-to-action color.

PrimaryGolden Beige

RolesLogo, Btn Secondary Bg

Golden Beige brings the image’s soft sunlit warmth and gives the brand a calm, natural base with enough character to feel premium.

HEX#DDBE7A
RGB221, 190, 122
HSL41, 59, 67
CMYK0, 14, 45, 13
SecondaryBurnt Orange

RolesLink, Btn Primary Bg

Burnt Orange adds energy and recognition, making key actions and links feel confident, vivid, and product-led.

HEX#D96A22
RGB217, 106, 34
HSL24, 73, 49
CMYK0, 51, 84, 15
TertiaryAntique Brass

RolesBtn Outlined Border, Btn Outlined Text, Headline

Antique Brass adds a grounded, refined note that supports hierarchy without competing with the brighter orange accent.

HEX#A98A57
RGB169, 138, 87
HSL37, 32, 50
CMYK0, 18, 49, 34

Support Colors

The support colors extend the warm palette with restrained earthy depth and a muted herbal counterbalance. They help with structure, iconography, and subtle emphasis while keeping the visual system cohesive and subdued.

Sage Moss

RolesIcon, Border

Sage Moss softens the warmth with a muted botanical tone that supports interface structure without drawing focus away from the main colors.

HEX#75806A
RGB117, 128, 106
HSL90, 9, 46
CMYK9, 0, 17, 50
Camel Tan

RolesDivider, Outline

Camel Tan reinforces the natural, earthy feeling and provides a quiet transitional tone for lines and interface framing.

HEX#8E7656
RGB142, 118, 86
HSL34, 25, 45
CMYK0, 17, 39, 44

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory

RolesBg Light

HEX#F6F1E8
RGB246, 241, 232
HSL39, 44, 94
CMYK0, 2, 6, 4
White
HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Charcoal

RolesBg Dark, Text, Btn Primary Text, Btn Secondary Text

HEX#1F1A17
RGB31, 26, 23
HSL23, 15, 11
CMYK0, 16, 26, 88

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-golden-beige: #DDBE7A;
  --color-burnt-orange: #D96A22;
  --color-antique-brass: #A98A57;
  --color-sage-moss: #75806A;
  --color-camel-tan: #8E7656;
  --color-ivory: #F6F1E8;
  --color-white: #FFFFFF;
  --color-charcoal: #1F1A17;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #DDBE7A;
  --role-btn-secondary-bg: #DDBE7A;
  --role-link: #D96A22;
  --role-btn-primary-bg: #D96A22;
  --role-btn-outlined-border: #A98A57;
  --role-btn-outlined-text: #A98A57;
  --role-headline: #A98A57;
  --role-icon: #75806A;
  --role-border: #75806A;
  --role-divider: #8E7656;
  --role-outline: #8E7656;
  --role-bg-light: #F6F1E8;
  --role-bg-dark: #1F1A17;
  --role-text: #1F1A17;
  --role-btn-primary-text: #1F1A17;
  --role-btn-secondary-text: #1F1A17;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "golden-beige": "#DDBE7A",
    "burnt-orange": "#D96A22",
    "antique-brass": "#A98A57",
    "sage-moss": "#75806A",
    "camel-tan": "#8E7656",
    "ivory": "#F6F1E8",
    "white": "#FFFFFF",
    "charcoal": "#1F1A17"
}
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