Goldenrod#FFC300
Raisin Black#1A1A1A
Crimson#E63946
Coral Sand#F4A261
Chocolate Brown#7F5539
Palette direction

Sunpride Sunrise Vibrant Color Palette

This palette is inspired by the strong contrasts and vibrant energy of the image, balancing bold warm hues with grounding neutrals for a powerful yet practical brand identity.

AnalogousFood Beveragevibrantwarmthcontrastenergy
palette-preview.example
Food Beverage color direction

Sunpride Sunrise Vibrant Color Palette

This palette is inspired by the strong contrasts and vibrant energy of the image, balancing bold warm hues with grounding neutrals for a powerful yet practical brand identity.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Raisin Black #1A1A1A17.4:1 Excellent
Logo Off Black #121212on Goldenrod #FFC30011.6:1 Excellent
Logo Off Black #121212on Pure White #FFFFFF18.7:1 Excellent
Logo Off Black #121212on Coral Sand #F4A2619.1:1 Excellent
Icon color
BackgroundGoldenrod#FFC300TextOff Black#121212
Primary Button11.65:1
AAA

Best for the main action users should notice first.

BackgroundCrimson#E63946TextOff Black#121212
Secondary Button4.49:1
Large text

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextCrimson#E63946
Outlined Button4.17:1
Large text

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextGoldenrod#FFC300
Text Button1.61:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsAnalogous color relationship
9:41Sunpride Sunrise Vibrant Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CSunpride Sunrise Vibrant Color PaletteFood Beverage brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors create a dynamic complementary contrast between a vibrant yellow-gold and a deep black, making the palette immediately recognizable and visually striking.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Goldenrod #FFC300
HeadlineUsed for main titles and key messages.Goldenrod #FFC300
LinkUsed for links and interactive text.Goldenrod #FFC300

Buttons

Primary Button
BackgroundGoldenrod #FFC300
TextOff Black #121212
Secondary Button
BackgroundCrimson #E63946
TextOff Black #121212
Outlined Button
BackgroundCrimson #E63946
TextCrimson #E63946

Interface

TextDefault readable body text.Off Black #121212
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Raisin Black #1A1A1A
IconSmall interface icons and marks.Coral Sand #F4A261
BorderCards, inputs, and component borders.Coral Sand #F4A261
DividerSubtle separators between content.Coral Sand #F4A261
OutlineFocus rings and emphasis outlines.Coral Sand #F4A261

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors create a dynamic complementary contrast between a vibrant yellow-gold and a deep black, making the palette immediately recognizable and visually striking.

PrimaryGoldenrod

RolesLogo, Link, Btn Primary Bg, Headline

Goldenrod conveys energy, warmth, and optimism, aligning with the sun-inspired vibrancy of the brand.

HEX#FFC300
RGB255, 195, 0
HSL46, 100, 50
CMYK0, 24, 100, 0
SecondaryRaisin Black

RolesBg Dark

Raisin Black provides a bold grounding color that ensures strong readability and sophistication.

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90
TertiaryCrimson

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Crimson adds an energetic and passionate accent that complements the golden primary and balances the darkness of the black.

HEX#E63946
RGB230, 57, 70
HSL355, 78, 56
CMYK0, 75, 70, 10

Support Colors

Support colors extend the main palette with warm and muted tones that provide visual balance and subtle emphasis without overpowering the main colors.

Coral Sand

RolesIcon, Border, Divider, Outline

Coral Sand offers a softer orange tone that harmonizes with Goldenrod and adds warmth and depth to accents.

HEX#F4A261
RGB244, 162, 97
HSL27, 87, 67
CMYK0, 34, 60, 4
Chocolate Brown

Chocolate Brown adds an earthy, muted tone that supports the black while introducing a natural grounding element.

HEX#7F5539
RGB127, 85, 57
HSL24, 38, 36
CMYK0, 33, 55, 50

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Alabaster
HEX#F5F5F5
RGB245, 245, 245
HSL0, 0, 96
CMYK0, 0, 0, 4
Off Black

RolesText, Btn Primary Text, Btn Secondary Text

HEX#121212
RGB18, 18, 18
HSL0, 0, 7
CMYK0, 0, 0, 93

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-goldenrod: #FFC300;
  --color-raisin-black: #1A1A1A;
  --color-crimson: #E63946;
  --color-coral-sand: #F4A261;
  --color-chocolate-brown: #7F5539;
  --color-pure-white: #FFFFFF;
  --color-alabaster: #F5F5F5;
  --color-off-black: #121212;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #FFC300;
  --role-link: #FFC300;
  --role-btn-primary-bg: #FFC300;
  --role-headline: #FFC300;
  --role-bg-dark: #1A1A1A;
  --role-btn-secondary-bg: #E63946;
  --role-btn-outlined-border: #E63946;
  --role-btn-outlined-text: #E63946;
  --role-icon: #F4A261;
  --role-border: #F4A261;
  --role-divider: #F4A261;
  --role-outline: #F4A261;
  --role-bg-light: #FFFFFF;
  --role-text: #121212;
  --role-btn-primary-text: #121212;
  --role-btn-secondary-text: #121212;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "goldenrod": "#FFC300",
    "raisin-black": "#1A1A1A",
    "crimson": "#E63946",
    "coral-sand": "#F4A261",
    "chocolate-brown": "#7F5539",
    "pure-white": "#FFFFFF",
    "alabaster": "#F5F5F5",
    "off-black": "#121212"
}
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