Navy#0B1F3A
Crimson#C1121F
Gold#D4AF37
Burgundy#8A2D2D
Bronze#7A5C2E
Palette direction

Superbowl Inspired Sports Color Palette

This palette channels Super Bowl energy through a high-contrast, broadcast-ready mix of deep navy, championship red, and metallic gold. The system feels bold and celebratory while staying grounded with crisp neutrals that keep the look legible across digital and event touchpoints.

Split ComplementaryHospitality Eventssuper bowlfootballsports eventchampionship
palette-preview.example
Hospitality Events color direction

Superbowl Inspired Sports Color Palette

This palette channels Super Bowl energy through a high-contrast, broadcast-ready mix of deep navy, championship red, and metallic gold. The system feels bold and celebratory while staying grounded with crisp neutrals that keep the look legible across digital and event touchpoints.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Navy #0B1F3A16.5:1 Excellent
Logo Charcoal #111111on Gold #D4AF379.0:1 Excellent
Logo Charcoal #111111on White #FFFFFF18.9:1 Excellent
Icon color
BackgroundNavy#0B1F3ATextWhite#FFFFFF
Primary Button16.52:1
AAA

Best for the main action users should notice first.

BackgroundCrimson#C1121FTextWhite#FFFFFF
Secondary Button6.22:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextGold#D4AF37
Outlined Button2.10:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextCrimson#C1121F
Text Button6.22:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Superbowl Inspired Sports Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CSuperbowl Inspired Sports Color PaletteHospitality Events brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

Deep navy and championship red create the core rivalry energy of the palette, while metallic gold adds the celebratory finish expected from a Super Bowl-inspired system. Together they feel iconic, high-impact, and instantly tied to big-game spectacle.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy #0B1F3A
HeadlineUsed for main titles and key messages.Navy #0B1F3A
LinkUsed for links and interactive text.Crimson #C1121F

Buttons

Primary Button
BackgroundNavy #0B1F3A
TextWhite #FFFFFF
Secondary Button
BackgroundCrimson #C1121F
TextWhite #FFFFFF
Outlined Button
BackgroundGold #D4AF37
TextGold #D4AF37

Interface

TextDefault readable body text.Charcoal #111111
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F3F1EC
IconSmall interface icons and marks.Burgundy #8A2D2D
BorderCards, inputs, and component borders.Burgundy #8A2D2D
DividerSubtle separators between content.Bronze #7A5C2E
OutlineFocus rings and emphasis outlines.Bronze #7A5C2E

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

Deep navy and championship red create the core rivalry energy of the palette, while metallic gold adds the celebratory finish expected from a Super Bowl-inspired system. Together they feel iconic, high-impact, and instantly tied to big-game spectacle.

PrimaryNavy

RolesLogo, Btn Primary Bg, Headline

Navy gives the palette authority and a broadcast-sports backbone.

HEX#0B1F3A
RGB11, 31, 58
HSL214, 68, 14
CMYK81, 47, 0, 77
SecondaryCrimson

RolesLink, Btn Secondary Bg

Crimson brings urgency and rivalry energy that fits the pace of game-day visuals.

HEX#C1121F
RGB193, 18, 31
HSL356, 83, 41
CMYK0, 91, 84, 24
TertiaryGold

RolesBtn Outlined Border, Btn Outlined Text

Gold adds a championship cue that makes the palette feel celebratory and premium.

HEX#D4AF37
RGB212, 175, 55
HSL46, 65, 52
CMYK0, 17, 74, 17

Support Colors

The support colors soften the competition between the main hues and extend the palette into usable accent territory for charts, badges, and supporting UI moments. They stay refined and secondary so the core Super Bowl identity remains dominant.

Burgundy

RolesIcon, Border

Burgundy bridges the red and navy with a deeper accent that feels mature and controlled.

HEX#8A2D2D
RGB138, 45, 45
HSL0, 51, 36
CMYK0, 67, 67, 46
Bronze

RolesDivider, Outline

Bronze echoes the gold family in a quieter way, helping structure layouts without stealing attention.

HEX#7A5C2E
RGB122, 92, 46
HSL36, 45, 33
CMYK0, 25, 62, 52

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F3F1EC
RGB243, 241, 236
HSL43, 23, 94
CMYK0, 1, 3, 5
Charcoal

RolesText

HEX#111111
RGB17, 17, 17
HSL0, 0, 7
CMYK0, 0, 0, 93

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy: #0B1F3A;
  --color-crimson: #C1121F;
  --color-gold: #D4AF37;
  --color-burgundy: #8A2D2D;
  --color-bronze: #7A5C2E;
  --color-white: #FFFFFF;
  --color-ivory: #F3F1EC;
  --color-charcoal: #111111;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0B1F3A;
  --role-btn-primary-bg: #0B1F3A;
  --role-headline: #0B1F3A;
  --role-link: #C1121F;
  --role-btn-secondary-bg: #C1121F;
  --role-btn-outlined-border: #D4AF37;
  --role-btn-outlined-text: #D4AF37;
  --role-icon: #8A2D2D;
  --role-border: #8A2D2D;
  --role-divider: #7A5C2E;
  --role-outline: #7A5C2E;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F3F1EC;
  --role-text: #111111;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy": "#0B1F3A",
    "crimson": "#C1121F",
    "gold": "#D4AF37",
    "burgundy": "#8A2D2D",
    "bronze": "#7A5C2E",
    "white": "#FFFFFF",
    "ivory": "#F3F1EC",
    "charcoal": "#111111"
}
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