This palette translates the Swiss flag into a clean brand system with a vivid alpine red, a crisp white, and a restrained darker red for depth. The accents add a quiet mountain-stone balance so the identity feels distinctly Swiss without becoming overly literal.
This palette translates the Swiss flag into a clean brand system with a vivid alpine red, a crisp white, and a restrained darker red for depth. The accents add a quiet mountain-stone balance so the identity feels distinctly Swiss without becoming overly literal.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors pair Swiss flag red with a balanced white-and-red structure that makes the system instantly recognizable and easy to deploy. The relationship is simple, high-contrast, and disciplined, which suits a mark that needs clarity and strong national association.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors pair Swiss flag red with a balanced white-and-red structure that makes the system instantly recognizable and easy to deploy. The relationship is simple, high-contrast, and disciplined, which suits a mark that needs clarity and strong national association.
RolesLogo, Btn Primary Bg
This red carries the direct Swiss flag reference and gives the brand immediate recognition and energy.
#D52B1E213, 43, 304, 75, 480, 80, 86, 16RolesBtn Secondary Bg
This deeper red adds hierarchy and a more grounded tone, keeping the palette from feeling flat or overly literal.
#8F1D18143, 29, 243, 71, 330, 80, 83, 44RolesLink, Btn Outlined Border, Btn Outlined Text, Headline
This soft white preserves the flag’s clarity while giving the layout a clean, modern surface.
#F7F7F2247, 247, 24260, 24, 960, 0, 2, 3The support colors extend the red-and-white foundation with subdued alpine undertones that feel practical in UI and editorial applications. They stay secondary to the main flag colors and help the palette handle borders, icons, and quiet structural moments.
RolesIcon, Border
This cool slate adds structure and readability without competing with the flag colors.
#6F7C80111, 124, 128194, 7, 4713, 3, 0, 50RolesDivider, Outline
This muted stone accent softens transitions and brings a restrained mountain-inspired balance to the system.
#B7A99A183, 169, 15431, 17, 660, 8, 16, 28Utility colors for backgrounds, text, borders, and balance.
RolesBg Light, Btn Primary Text, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0#E9ECE6233, 236, 23090, 14, 911, 0, 3, 7RolesBg Dark, Text
#11111117, 17, 170, 0, 70, 0, 0, 93Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-alpine-signal-red: #D52B1E;
--color-helvetic-deep-red: #8F1D18;
--color-snowfield-white: #F7F7F2;
--color-glacier-slate: #6F7C80;
--color-stone-crest: #B7A99A;
--color-pure-white: #FFFFFF;
--color-alpine-mist: #E9ECE6;
--color-basalt-black: #111111;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #D52B1E;
--role-btn-primary-bg: #D52B1E;
--role-btn-secondary-bg: #8F1D18;
--role-link: #F7F7F2;
--role-btn-outlined-border: #F7F7F2;
--role-btn-outlined-text: #F7F7F2;
--role-headline: #F7F7F2;
--role-icon: #6F7C80;
--role-border: #6F7C80;
--role-divider: #B7A99A;
--role-outline: #B7A99A;
--role-bg-light: #FFFFFF;
--role-btn-primary-text: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-bg-dark: #111111;
--role-text: #111111;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"alpine-signal-red": "#D52B1E",
"helvetic-deep-red": "#8F1D18",
"snowfield-white": "#F7F7F2",
"glacier-slate": "#6F7C80",
"stone-crest": "#B7A99A",
"pure-white": "#FFFFFF",
"alpine-mist": "#E9ECE6",
"basalt-black": "#111111"
}