Crimson#E10600
Charcoal#111111
White#FFFFFF
Slate#7A7A7A
Silver#D9D9D9
Palette direction

The Diary Of Color Palette

This palette channels The Diary of a CEO through a sharp black-and-white foundation with a bold red signature that feels editorial, confident, and interview-led. The colors work together as a recognizable broadcast system that stays high-contrast for video thumbnails, podcast branding, and digital interfaces.

MonochromaticCreativepodcastmediaintervieweditorial
palette-preview.example
Creative color direction

The Diary Of Color Palette

This palette channels The Diary of a CEO through a sharp black-and-white foundation with a bold red signature that feels editorial, confident, and interview-led. The colors work together as a recognizable broadcast system that stays high-contrast for video thumbnails, podcast branding, and digital interfaces.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Black #0A0A0Aon White #FFFFFF19.8:1 Excellent
Logo White #FFFFFFon Charcoal #11111118.9:1 Excellent
Logo White #FFFFFFon Crimson #E106005.0:1 Strong
Logo Black #0A0A0Aon Silver #D9D9D914.0:1 Excellent
Icon color
BackgroundCrimson#E10600TextIvory#F7F7F5
Primary Button4.63:1
AA

Best for the main action users should notice first.

BackgroundCharcoal#111111TextIvory#F7F7F5
Secondary Button17.60:1
AAA

Useful for softer choices and secondary paths.

BackgroundIvory#F7F7F5TextWhite#FFFFFF
Outlined Button1.07:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundIvory#F7F7F5TextCharcoal#111111
Text Button17.60:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsMonochromatic color relationship
9:41The Diary Of Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CThe Diary Of Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors create a stark editorial system with a signature red accent, echoing the brand’s direct, confident, and recognizable on-camera presence. Black, white, and red stay immediately legible across thumbnails, titles, and interface accents.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #E10600
HeadlineUsed for main titles and key messages.Charcoal #111111
LinkUsed for links and interactive text.Charcoal #111111

Buttons

Primary Button
BackgroundCrimson #E10600
TextIvory #F7F7F5
Secondary Button
BackgroundCharcoal #111111
TextIvory #F7F7F5
Outlined Button
BackgroundWhite #FFFFFF
TextWhite #FFFFFF

Interface

TextDefault readable body text.Black #0A0A0A
Bg LightLight page or section background.Ivory #F7F7F5
Bg DarkDark page or section background.Graphite #222222
IconSmall interface icons and marks.Slate #7A7A7A
BorderCards, inputs, and component borders.Slate #7A7A7A
DividerSubtle separators between content.Silver #D9D9D9
OutlineFocus rings and emphasis outlines.Silver #D9D9D9

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors create a stark editorial system with a signature red accent, echoing the brand’s direct, confident, and recognizable on-camera presence. Black, white, and red stay immediately legible across thumbnails, titles, and interface accents.

PrimaryCrimson

RolesLogo, Btn Primary Bg

Crimson delivers the brand’s most recognizable punch and gives the system an urgent, media-forward edge.

HEX#E10600
RGB225, 6, 0
HSL2, 100, 44
CMYK0, 97, 100, 12
SecondaryCharcoal

RolesHeadline, Btn Secondary Bg, Link

Charcoal anchors the palette with a serious editorial tone that keeps the identity grounded and authoritative.

HEX#111111
RGB17, 17, 17
HSL0, 0, 7
CMYK0, 0, 0, 93
TertiaryWhite

RolesBtn Outlined Border, Btn Outlined Text

White preserves the clean, documentary feel and keeps outlined UI elements crisp against dark surfaces.

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0

Support Colors

The support colors extend the black-white-red system with quiet tonal depth and subtle emphasis without competing with the main trio. They are restrained enough to support covers, UI states, and data accents while keeping the focus on the core brand colors.

Slate

RolesIcon, Border

Slate softens the contrast of the interface elements while remaining neutral and readable beside the stronger brand colors.

HEX#7A7A7A
RGB122, 122, 122
HSL0, 0, 48
CMYK0, 0, 0, 52
Silver

RolesDivider, Outline

Silver adds structure for lines and frames, helping layouts feel organized without pulling attention away from the headline red.

HEX#D9D9D9
RGB217, 217, 217
HSL0, 0, 85
CMYK0, 0, 0, 15

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#F7F7F5
RGB247, 247, 245
HSL60, 11, 96
CMYK0, 0, 1, 3
Graphite

RolesBg Dark

HEX#222222
RGB34, 34, 34
HSL0, 0, 13
CMYK0, 0, 0, 87
Black

RolesText

HEX#0A0A0A
RGB10, 10, 10
HSL0, 0, 4
CMYK0, 0, 0, 96

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #E10600;
  --color-charcoal: #111111;
  --color-white: #FFFFFF;
  --color-slate: #7A7A7A;
  --color-silver: #D9D9D9;
  --color-ivory: #F7F7F5;
  --color-graphite: #222222;
  --color-black: #0A0A0A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #E10600;
  --role-btn-primary-bg: #E10600;
  --role-headline: #111111;
  --role-btn-secondary-bg: #111111;
  --role-link: #111111;
  --role-btn-outlined-border: #FFFFFF;
  --role-btn-outlined-text: #FFFFFF;
  --role-icon: #7A7A7A;
  --role-border: #7A7A7A;
  --role-divider: #D9D9D9;
  --role-outline: #D9D9D9;
  --role-bg-light: #F7F7F5;
  --role-btn-primary-text: #F7F7F5;
  --role-btn-secondary-text: #F7F7F5;
  --role-bg-dark: #222222;
  --role-text: #0A0A0A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#E10600",
    "charcoal": "#111111",
    "white": "#FFFFFF",
    "slate": "#7A7A7A",
    "silver": "#D9D9D9",
    "ivory": "#F7F7F5",
    "graphite": "#222222",
    "black": "#0A0A0A"
}
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