Navy#0B3D91
Slate Blue#4A7EBB
Icy Blue#B5D0E7
Steel Gray#738B9B
Sage Green#7F9C92
Palette direction

Trustworthy Blue Bank Color Palette

This palette is inspired by the professional and trustworthy blue tones and the neutral sophistication from the AB Bank brand colors, combining a strong navy, refined slate blue, and soft icy blue with balanced support and neutrals to convey reliability and clarity.

MonochromaticFinancebankingfinanceblue palettetrust
palette-preview.example
Finance color direction

Trustworthy Blue Bank Color Palette

This palette is inspired by the professional and trustworthy blue tones and the neutral sophistication from the AB Bank brand colors, combining a strong navy, refined slate blue, and soft icy blue with balanced support and neutrals to convey reliability and clarity.

Explore the color systemView examplesGuidelines8 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Charcoal #1A1F29
on Icy Blue #B5D0E7

10.3:1 Excellent

Logo White #FFFFFF
on Navy #0B3D91

10.0:1 Excellent

Logo Charcoal #1A1F29
on White #FFFFFF

16.5:1 Excellent

Logo Charcoal #1A1F29
on Sage Green #7F9C92

5.6:1 Strong
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Finance Trustworthy Blue Bank Color Palette

The main colors combine strong navy blue, medium slate blue, and a soft icy blue to reflect trust, professionalism, and calm clarity essential for a banking brand identity.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Monochromatic
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy #0B3D91
HeadlineUsed for main titles and key messages.Slate Blue #4A7EBB
LinkUsed for links and interactive text.Navy #0B3D91

Buttons

Primary Button
Contrast10.04:1AA
BackgroundNavy #0B3D91
TextWhite #FFFFFF
Secondary Button
Contrast4.21:1Large text
BackgroundSlate Blue #4A7EBB
TextWhite #FFFFFF
Outlined Button
Contrast1.60:1Low
BorderIcy Blue #B5D0E7
TextIcy Blue #B5D0E7

Interface

TextDefault readable body text.Charcoal #1A1F29
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Alabaster #F5F7FA
IconSmall interface icons and marks.Steel Gray #738B9B
BorderCards, inputs, and component borders.Steel Gray #738B9B
DividerSubtle separators between content.Steel Gray #738B9B
OutlineFocus rings and emphasis outlines.Steel Gray #738B9B

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
NavyMain color - #0B3D91
Calculated CMYK
Slate BlueMain color - #4A7EBB
Calculated CMYK
Icy BlueMain color - #B5D0E7
Calculated CMYK
Steel GraySupport color - #738B9B
Calculated CMYK
Sage GreenSupport color - #7F9C92
Calculated CMYK
WhiteNeutral color - #FFFFFF
Calculated CMYK
AlabasterNeutral color - #F5F7FA
Calculated CMYK
CharcoalNeutral color - #1A1F29

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine strong navy blue, medium slate blue, and a soft icy blue to reflect trust, professionalism, and calm clarity essential for a banking brand identity.

PrimaryNavy

RolesLogo, Link, Btn Primary Bg

Navy imparts professional authority and reliability, making it ideal for the brand logo and primary interactive elements.

HEX#0B3D91
RGB11, 61, 145
HSL218, 86, 31
CMYK92, 58, 0, 43
SecondarySlate Blue

RolesHeadline, Btn Secondary Bg

Slate Blue offers a refined and calm accent that supports the main navy while adding approachable warmth in headlines.

HEX#4A7EBB
RGB74, 126, 187
HSL212, 45, 51
CMYK60, 33, 0, 27
TertiaryIcy Blue

RolesBtn Outlined Border, Btn Outlined Text

Icy Blue provides a gentle contrast for outlined buttons, enhancing clarity and visual hierarchy without overpowering.

HEX#B5D0E7
RGB181, 208, 231
HSL208, 51, 81
CMYK22, 10, 0, 9

Support Colors

The support colors extend the main blues with subtle gray and greenish tones that balance vibrancy while enhancing readability and interface detail.

Steel Gray

RolesIcon, Border, Divider, Outline

Steel Gray supports the blues by providing neutral, cool accents that maintain sophistication without drawing focus.

HEX#738B9B
RGB115, 139, 155
HSL204, 17, 53
CMYK26, 10, 0, 39
Sage Green

Sage Green quietly complements the blue spectrum by adding an earthy undertone that softens the palette and adds natural balance.

HEX#7F9C92
RGB127, 156, 146
HSL159, 13, 55
CMYK19, 0, 6, 39

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Alabaster

RolesBg Dark

HEX#F5F7FA
RGB245, 247, 250
HSL216, 33, 97
CMYK2, 1, 0, 2
Charcoal

RolesText

HEX#1A1F29
RGB26, 31, 41
HSL220, 22, 13
CMYK37, 24, 0, 84

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Navy",
            "hex": "#0B3D91",
            "role": "main",
            "cmyk": {
                "c": 92,
                "m": 58,
                "y": 0,
                "k": 43,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#4A7EBB",
            "role": "main",
            "cmyk": {
                "c": 60,
                "m": 33,
                "y": 0,
                "k": 27,
                "source": "colorfly"
            }
        },
        {
            "name": "Icy Blue",
            "hex": "#B5D0E7",
            "role": "main",
            "cmyk": {
                "c": 22,
                "m": 10,
                "y": 0,
                "k": 9,
                "source": "colorfly"
            }
        },
        {
            "name": "Steel Gray",
            "hex": "#738B9B",
            "role": "support",
            "cmyk": {
                "c": 26,
                "m": 10,
                "y": 0,
                "k": 39,
                "source": "colorfly"
            }
        },
        {
            "name": "Sage Green",
            "hex": "#7F9C92",
            "role": "support",
            "cmyk": {
                "c": 19,
                "m": 0,
                "y": 6,
                "k": 39,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Alabaster",
            "hex": "#F5F7FA",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1A1F29",
            "role": "neutral",
            "cmyk": {
                "c": 37,
                "m": 24,
                "y": 0,
                "k": 84,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy: #0B3D91;
  --color-slate-blue: #4A7EBB;
  --color-icy-blue: #B5D0E7;
  --color-steel-gray: #738B9B;
  --color-sage-green: #7F9C92;
  --color-white: #FFFFFF;
  --color-alabaster: #F5F7FA;
  --color-charcoal: #1A1F29;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0B3D91;
  --role-link: #0B3D91;
  --role-btn-primary-bg: #0B3D91;
  --role-headline: #4A7EBB;
  --role-btn-secondary-bg: #4A7EBB;
  --role-btn-outlined-border: #B5D0E7;
  --role-btn-outlined-text: #B5D0E7;
  --role-icon: #738B9B;
  --role-border: #738B9B;
  --role-divider: #738B9B;
  --role-outline: #738B9B;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F7FA;
  --role-text: #1A1F29;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy": "#0B3D91",
    "slate-blue": "#4A7EBB",
    "icy-blue": "#B5D0E7",
    "steel-gray": "#738B9B",
    "sage-green": "#7F9C92",
    "white": "#FFFFFF",
    "alabaster": "#F5F7FA",
    "charcoal": "#1A1F29"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #0B3D91;
  --gradient-partner: #7994C3;
  --gradient-accent: #738B9B;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #0B3D91;
  --gradient-text-b: #7994C3;
  --gradient-text-c: #738B9B;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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