Trustworthy Blue Bank Color Palette for Finance Branding | ColorFly.d...

Navy#0B3D91

Slate Blue#4A7EBB

Icy Blue#B5D0E7

Steel Gray#738B9B

Sage Green#7F9C92

Palette direction

Trustworthy Blue Bank Color Palette

This palette is inspired by the professional and trustworthy blue tones and the neutral sophistication from the AB Bank brand colors, combining a strong navy, refined slate blue, and soft icy blue with balanced support and neutrals to convey reliability and clarity.

MonochromaticFinancebankingfinanceblue palettetrust

Desktop website

Trustworthy Blue Bank Color Palette

https://Colorfly.design

Finance color direction

Trustworthy Blue Bank Color Palette

This palette is inspired by the professional and trustworthy blue tones and the neutral sophistication from the AB Bank brand colors, combining a strong navy, refined slate blue, and soft icy blue with balanced support and neutrals to convey reliability and clarity.

Explore the color system View examples Guidelines

Browser tab & favicon

Trustworthy Blue Bank Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

10.3:1

10.3:1

10.0:1

Logo pattern

Gradients

Mobile website

9:41

Finance Trustworthy Blue Bank Color Palette

The main colors combine strong navy blue, medium slate blue, and a soft icy blue to reflect trust, professionalism, and calm clarity essential for a banking brand identity.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy #0B3D91

HeadlineUsed for main titles and key messages.Slate Blue #4A7EBB

LinkUsed for links and interactive text.Navy #0B3D91

Buttons

Primary Button

Contrast10.04:1AA

BackgroundNavy #0B3D91

TextWhite #FFFFFF

Secondary Button

Contrast4.21:1Large text

BackgroundSlate Blue #4A7EBB

TextWhite #FFFFFF

Outlined Button

Contrast1.60:1Low

BorderIcy Blue #B5D0E7

TextIcy Blue #B5D0E7

Interface

TextDefault readable body text.Charcoal #1A1F29

Bg LightLight page or section background.White #FFFFFF

Bg DarkDark page or section background.Alabaster #F5F7FA

IconSmall interface icons and marks.Steel Gray #738B9B

BorderCards, inputs, and component borders.Steel Gray #738B9B

DividerSubtle separators between content.Steel Gray #738B9B

OutlineFocus rings and emphasis outlines.Steel Gray #738B9B

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

NavyMain color - #0B3D91

CMYK

Calculated CMYK

Slate BlueMain color - #4A7EBB

CMYK

Calculated CMYK

Icy BlueMain color - #B5D0E7

CMYK

Calculated CMYK

Steel GraySupport color - #738B9B

CMYK

Calculated CMYK

Sage GreenSupport color - #7F9C92

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

AlabasterNeutral color - #F5F7FA

CMYK

Calculated CMYK

CharcoalNeutral color - #1A1F29

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine strong navy blue, medium slate blue, and a soft icy blue to reflect trust, professionalism, and calm clarity essential for a banking brand identity.

PrimaryNavy

RolesLogo, Link, Btn Primary Bg

Navy imparts professional authority and reliability, making it ideal for the brand logo and primary interactive elements.

HEX#0B3D91

RGB11, 61, 145

HSL218, 86, 31

CMYK92, 58, 0, 43

SecondarySlate Blue

RolesHeadline, Btn Secondary Bg

Slate Blue offers a refined and calm accent that supports the main navy while adding approachable warmth in headlines.

HEX#4A7EBB

RGB74, 126, 187

HSL212, 45, 51

CMYK60, 33, 0, 27

TertiaryIcy Blue

RolesBtn Outlined Border, Btn Outlined Text

Icy Blue provides a gentle contrast for outlined buttons, enhancing clarity and visual hierarchy without overpowering.

HEX#B5D0E7

RGB181, 208, 231

HSL208, 51, 81

CMYK22, 10, 0, 9

Support Colors

The support colors extend the main blues with subtle gray and greenish tones that balance vibrancy while enhancing readability and interface detail.

Steel Gray

RolesIcon, Border, Divider, Outline

Steel Gray supports the blues by providing neutral, cool accents that maintain sophistication without drawing focus.

HEX#738B9B

RGB115, 139, 155

HSL204, 17, 53

CMYK26, 10, 0, 39

Sage Green

Sage Green quietly complements the blue spectrum by adding an earthy undertone that softens the palette and adds natural balance.

HEX#7F9C92

RGB127, 156, 146

HSL159, 13, 55

CMYK19, 0, 6, 39

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Alabaster

RolesBg Dark

HEX#F5F7FA

RGB245, 247, 250

HSL216, 33, 97

CMYK2, 1, 0, 2

Charcoal

RolesText

HEX#1A1F29

RGB26, 31, 41

HSL220, 22, 13

CMYK37, 24, 0, 84

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Navy",
            "hex": "#0B3D91",
            "role": "main",
            "cmyk": {
                "c": 92,
                "m": 58,
                "y": 0,
                "k": 43,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#4A7EBB",
            "role": "main",
            "cmyk": {
                "c": 60,
                "m": 33,
                "y": 0,
                "k": 27,
                "source": "colorfly"
            }
        },
        {
            "name": "Icy Blue",
            "hex": "#B5D0E7",
            "role": "main",
            "cmyk": {
                "c": 22,
                "m": 10,
                "y": 0,
                "k": 9,
                "source": "colorfly"
            }
        },
        {
            "name": "Steel Gray",
            "hex": "#738B9B",
            "role": "support",
            "cmyk": {
                "c": 26,
                "m": 10,
                "y": 0,
                "k": 39,
                "source": "colorfly"
            }
        },
        {
            "name": "Sage Green",
            "hex": "#7F9C92",
            "role": "support",
            "cmyk": {
                "c": 19,
                "m": 0,
                "y": 6,
                "k": 39,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Alabaster",
            "hex": "#F5F7FA",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1A1F29",
            "role": "neutral",
            "cmyk": {
                "c": 37,
                "m": 24,
                "y": 0,
                "k": 84,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-navy: #0B3D91;
  --color-slate-blue: #4A7EBB;
  --color-icy-blue: #B5D0E7;
  --color-steel-gray: #738B9B;
  --color-sage-green: #7F9C92;
  --color-white: #FFFFFF;
  --color-alabaster: #F5F7FA;
  --color-charcoal: #1A1F29;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #0B3D91;
  --role-link: #0B3D91;
  --role-btn-primary-bg: #0B3D91;
  --role-headline: #4A7EBB;
  --role-btn-secondary-bg: #4A7EBB;
  --role-btn-outlined-border: #B5D0E7;
  --role-btn-outlined-text: #B5D0E7;
  --role-icon: #738B9B;
  --role-border: #738B9B;
  --role-divider: #738B9B;
  --role-outline: #738B9B;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F7FA;
  --role-text: #1A1F29;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "navy": "#0B3D91",
    "slate-blue": "#4A7EBB",
    "icy-blue": "#B5D0E7",
    "steel-gray": "#738B9B",
    "sage-green": "#7F9C92",
    "white": "#FFFFFF",
    "alabaster": "#F5F7FA",
    "charcoal": "#1A1F29"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #0B3D91;
  --gradient-partner: #7994C3;
  --gradient-accent: #738B9B;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #0B3D91;
  --gradient-text-b: #7994C3;
  --gradient-text-c: #738B9B;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

Start with room to explore

Build your first color system

Try ColorFly with 5 free AI actions and turn your next brand direction into a palette with purpose. No credit card required.

Try it for free

Press Space to load new palette