This palette translates the United Kingdom flag into a polished identity system by pairing a deep royal blue with a crisp union red and bright white. The result feels unmistakably British, yet remains flexible enough for modern branding and UI use.
This palette translates the United Kingdom flag into a polished identity system by pairing a deep royal blue with a crisp union red and bright white. The result feels unmistakably British, yet remains flexible enough for modern branding and UI use.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors echo the Union Jack with a saturated royal blue and a confident union red, creating a recognizable national pairing that feels ceremonial but usable in modern brand systems. Their contrast is direct and familiar, which makes the palette memorable at a glance.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors echo the Union Jack with a saturated royal blue and a confident union red, creating a recognizable national pairing that feels ceremonial but usable in modern brand systems. Their contrast is direct and familiar, which makes the palette memorable at a glance.
RolesLogo, Btn Primary Bg
Royal Blue gives the palette its authoritative British character and provides a strong base for logos and primary actions.
#1F3C8831, 60, 136223, 63, 3377, 56, 0, 47RolesLink, Headline, Btn Secondary Bg
Union Red adds urgency and national energy, helping headlines, links, and secondary calls to action stand out clearly.
#C8102E200, 16, 46350, 85, 420, 92, 77, 22Flag White keeps the palette crisp and references the white cross elements of the flag without adding visual weight.
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0The support colors soften and extend the flag reference by adding a restrained navy accent and a muted steel blue for structure. They stay subordinate to the main red and blue so the system remains unmistakably UK-inspired rather than decorative.
RolesBtn Outlined Border, Btn Outlined Text
Heritage Navy reinforces the blue family with a darker, more functional accent for outlined controls.
#102A4316, 42, 67209, 61, 1676, 37, 0, 74RolesIcon, Border, Divider, Outline
Steel Blue balances the palette with a calmer structural tone that works well for interface rules and supporting icons.
#5B7FA891, 127, 168212, 31, 5146, 24, 0, 34Utility colors for backgrounds, text, borders, and balance.
RolesBg Light, Btn Primary Text, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0#F5F7FA245, 247, 250216, 33, 972, 1, 0, 2RolesBg Dark, Text
#0B0F1411, 15, 20213, 29, 645, 25, 0, 92Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-royal-blue: #1F3C88;
--color-union-red: #C8102E;
--color-flag-white: #FFFFFF;
--color-heritage-navy: #102A43;
--color-steel-blue: #5B7FA8;
--color-pure-white: #FFFFFF;
--color-soft-white: #F5F7FA;
--color-ink-black: #0B0F14;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #1F3C88;
--role-btn-primary-bg: #1F3C88;
--role-link: #C8102E;
--role-headline: #C8102E;
--role-btn-secondary-bg: #C8102E;
--role-btn-outlined-border: #102A43;
--role-btn-outlined-text: #102A43;
--role-icon: #5B7FA8;
--role-border: #5B7FA8;
--role-divider: #5B7FA8;
--role-outline: #5B7FA8;
--role-bg-light: #FFFFFF;
--role-btn-primary-text: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-bg-dark: #0B0F14;
--role-text: #0B0F14;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"royal-blue": "#1F3C88",
"union-red": "#C8102E",
"flag-white": "#FFFFFF",
"heritage-navy": "#102A43",
"steel-blue": "#5B7FA8",
"pure-white": "#FFFFFF",
"soft-white": "#F5F7FA",
"ink-black": "#0B0F14"
}