Vivid Blue#2874FF
Coral Orange#FF6B4B
Soft Peach#FFC4A3
Slate Gray#6B7A8F
Charcoal Gray#485364
Palette direction

Vibrant Blue Coral Color Palette

This strategic color palette draws from the uploaded image's vibrant blue, warm coral orange, subtle peach, and neutral grays, creating a balanced and accessible design system perfect for dynamic, modern brands seeking a friendly yet professional presence.

ComplementaryCreativebluecoralpeachneutral gray
palette-preview.example
Creative color direction

Vibrant Blue Coral Color Palette

This strategic color palette draws from the uploaded image's vibrant blue, warm coral orange, subtle peach, and neutral grays, creating a balanced and accessible design system perfect for dynamic, modern brands seeking a friendly yet professional presence.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Dark Charcoal #2A2A2Aon Soft Peach #FFC4A39.3:1 Excellent
Logo Dark Charcoal #2A2A2Aon Coral Orange #FF6B4B5.1:1 Strong
Logo Dark Charcoal #2A2A2Aon Pure White #FFFFFF14.4:1 Excellent
Logo Pure White #FFFFFFon Dark Charcoal #2A2A2A14.4:1 Excellent
Icon color
BackgroundVivid Blue#2874FFTextPure White#FFFFFF
Primary Button4.17:1
Large text

Best for the main action users should notice first.

BackgroundCoral Orange#FF6B4BTextDark Charcoal#2A2A2A
Secondary Button5.10:1
AA

Useful for softer choices and secondary paths.

BackgroundSoft Peach#FFC4A3TextCoral Orange#FF6B4B
Outlined Button1.83:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundSoft Peach#FFC4A3TextVivid Blue#2874FF
Text Button2.72:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsComplementary color relationship
9:41Vibrant Blue Coral Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CVibrant Blue Coral Color PaletteCreative brand direction ColorFly.design
Strategic palette preview

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Vivid Blue #2874FF
HeadlineUsed for main titles and key messages.Vivid Blue #2874FF
LinkUsed for links and interactive text.Vivid Blue #2874FF

Buttons

Primary Button
BackgroundVivid Blue #2874FF
TextPure White #FFFFFF
Secondary Button
BackgroundCoral Orange #FF6B4B
TextDark Charcoal #2A2A2A
Outlined Button
BackgroundCoral Orange #FF6B4B
TextCoral Orange #FF6B4B

Interface

TextDefault readable body text.Dark Charcoal #2A2A2A
Bg LightLight page or section background.Soft Peach #FFC4A3
Bg DarkDark page or section background.Light Gray #F8F8F8
IconSmall interface icons and marks.Slate Gray #6B7A8F
BorderCards, inputs, and component borders.Slate Gray #6B7A8F
DividerSubtle separators between content.Slate Gray #6B7A8F
OutlineFocus rings and emphasis outlines.Slate Gray #6B7A8F

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a strong blue with coral orange and peach, creating an energetic yet approachable visual system with balanced complementary contrasts.

PrimaryVivid Blue

RolesLogo, Link, Btn Primary Bg, Headline

Vivid Blue conveys confidence and clarity, anchoring the brand with strong visibility and trustworthiness.

HEX#2874FF
RGB40, 116, 255
HSL219, 100, 58
CMYK84, 55, 0, 0
SecondaryCoral Orange

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Coral Orange adds warmth and energy, creating engaging elements that attract attention without overwhelming.

HEX#FF6B4B
RGB255, 107, 75
HSL11, 100, 65
CMYK0, 58, 71, 0
TertiarySoft Peach

RolesBg Light

Soft Peach introduces a gentle warmth that balances vibrancy with calm, making interfaces inviting and comfortable.

HEX#FFC4A3
RGB255, 196, 163
HSL22, 100, 82
CMYK0, 23, 36, 0

Support Colors

Support colors complement the main hues with cooler grays that provide balance and usability for borders, icons, and dividers without competing visually.

Slate Gray

RolesIcon, Border, Divider, Outline

Slate Gray offers a neutral, cool contrast that grounds the palette and supports visual hierarchy subtly.

HEX#6B7A8F
RGB107, 122, 143
HSL215, 14, 49
CMYK25, 15, 0, 44
Charcoal Gray

Charcoal Gray delivers strong but soft text presence, pairing well with vibrant hues for headlines.

HEX#485364
RGB72, 83, 100
HSL216, 16, 34
CMYK28, 17, 0, 61

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBtn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray

RolesBg Dark

HEX#F8F8F8
RGB248, 248, 248
HSL0, 0, 97
CMYK0, 0, 0, 3
Dark Charcoal

RolesText, Btn Secondary Text

HEX#2A2A2A
RGB42, 42, 42
HSL0, 0, 16
CMYK0, 0, 0, 84

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-vivid-blue: #2874FF;
  --color-coral-orange: #FF6B4B;
  --color-soft-peach: #FFC4A3;
  --color-slate-gray: #6B7A8F;
  --color-charcoal-gray: #485364;
  --color-pure-white: #FFFFFF;
  --color-light-gray: #F8F8F8;
  --color-dark-charcoal: #2A2A2A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #2874FF;
  --role-link: #2874FF;
  --role-btn-primary-bg: #2874FF;
  --role-headline: #2874FF;
  --role-btn-secondary-bg: #FF6B4B;
  --role-btn-outlined-border: #FF6B4B;
  --role-btn-outlined-text: #FF6B4B;
  --role-bg-light: #FFC4A3;
  --role-icon: #6B7A8F;
  --role-border: #6B7A8F;
  --role-divider: #6B7A8F;
  --role-outline: #6B7A8F;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F8F8F8;
  --role-text: #2A2A2A;
  --role-btn-secondary-text: #2A2A2A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "vivid-blue": "#2874FF",
    "coral-orange": "#FF6B4B",
    "soft-peach": "#FFC4A3",
    "slate-gray": "#6B7A8F",
    "charcoal-gray": "#485364",
    "pure-white": "#FFFFFF",
    "light-gray": "#F8F8F8",
    "dark-charcoal": "#2A2A2A"
}
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