This palette blends vibrant blues with crisp whites and subtle grays to evoke a fresh, modern, and trustworthy brand identity, perfect for a youthful and energetic vibe.
This palette blends vibrant blues with crisp whites and subtle grays to evoke a fresh, modern, and trustworthy brand identity, perfect for a youthful and energetic vibe.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors form an analogous blue spectrum that delivers an energetic yet stable visual identity, perfect for capturing attention and conveying reliability.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors form an analogous blue spectrum that delivers an energetic yet stable visual identity, perfect for capturing attention and conveying reliability.
RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text
Vivid Blue brings energy and confidence, making it ideal for the logo and primary interactive elements.
#004BFF0, 75, 255222, 100, 50100, 71, 0, 0RolesBtn Secondary Bg, Headline
Bright Cornflower offers a lighter vibrant accent that complements the primary blue, adding freshness and approachability.
#2A71FF42, 113, 255220, 100, 5884, 56, 0, 0Deep Royal Blue provides a strong contrast for secondary button text and enhances legibility with a dignified tone.
#0D3B9913, 59, 153220, 84, 3392, 61, 0, 40Support colors introduce cooler neutral tones to balance vibrancy while reinforcing clarity and usability.
RolesBg Light
Bright White offers a crisp, clean background and great contrast for text on vibrant blues, boosting readability.
#F6F8FA246, 248, 250210, 29, 972, 1, 0, 2RolesIcon, Border, Divider, Outline
Cool Gray serves as a subtle supporting hue for borders and icons, softening the palette without competing with main blues.
#B0B8C1176, 184, 193212, 12, 729, 5, 0, 24Utility colors for backgrounds, text, borders, and balance.
RolesBtn Primary Text, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0#F6F8FA246, 248, 250210, 29, 972, 1, 0, 2RolesBg Dark, Text
#1B1F2827, 31, 40222, 19, 1333, 23, 0, 84Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-vivid-blue: #004BFF;
--color-bright-cornflower: #2A71FF;
--color-deep-royal-blue: #0D3B99;
--color-bright-white: #F6F8FA;
--color-cool-gray: #B0B8C1;
--color-pure-white: #FFFFFF;
--color-charcoal: #1B1F28;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #004BFF;
--role-link: #004BFF;
--role-btn-primary-bg: #004BFF;
--role-btn-outlined-border: #004BFF;
--role-btn-outlined-text: #004BFF;
--role-btn-secondary-bg: #2A71FF;
--role-headline: #2A71FF;
--role-bg-light: #F6F8FA;
--role-icon: #B0B8C1;
--role-border: #B0B8C1;
--role-divider: #B0B8C1;
--role-outline: #B0B8C1;
--role-btn-primary-text: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-bg-dark: #1B1F28;
--role-text: #1B1F28;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"vivid-blue": "#004BFF",
"bright-cornflower": "#2A71FF",
"deep-royal-blue": "#0D3B99",
"bright-white": "#F6F8FA",
"cool-gray": "#B0B8C1",
"pure-white": "#FFFFFF",
"charcoal": "#1B1F28"
}