This palette draws inspiration from the vibrant blues and industrial neutrals visible in the images, combining energetic blue hues with solid, grounded neutrals and accent greys to create a versatile, professional brand identity suitable for a tech or industrial environment.
This palette draws inspiration from the vibrant blues and industrial neutrals visible in the images, combining energetic blue hues with solid, grounded neutrals and accent greys to create a versatile, professional brand identity suitable for a tech or industrial environment.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors combine vibrant blues and a cool grey to form a unified and recognizable system representing energy, trust, and industrial strength.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors combine vibrant blues and a cool grey to form a unified and recognizable system representing energy, trust, and industrial strength.
RolesLogo, Link, Btn Primary Bg, Headline
Royal Blue conveys trust, reliability, and professionalism, making it the brand's key color for recognition and engagement.
#0066CC0, 102, 204210, 100, 40100, 50, 0, 20RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text
Dark Navy provides depth and a stable anchor to balance the brightness of Royal Blue and support secondary buttons and outlines.
#0033660, 51, 102210, 100, 20100, 50, 0, 60Sky Blue creates contrast with the darker blues, serving effectively for button texts that require clarity and softness.
#6699CC102, 153, 204210, 50, 6050, 25, 0, 20The support colors are muted warm grey and steel accent that gently extend the main blues, adding balance, texture, and subtle industrial refinement without overpowering the palette.
RolesIcon, Border, Divider, Outline
Cool Grey acts as a neutral industrial accent with a soft balance to the vivid blues, suitable for UI elements and structural components.
#B3B3B3179, 179, 1790, 0, 700, 0, 0, 30RolesBg Dark
Slate Grey adds a grounded dark background tone that enhances visual hierarchy and adds a contemporary, professional industrial feel.
#45454569, 69, 690, 0, 270, 0, 0, 73Utility colors for backgrounds, text, borders, and balance.
RolesBg Light, Btn Primary Text, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0#F2F2F2242, 242, 2420, 0, 950, 0, 0, 5RolesText
#1A1A1A26, 26, 260, 0, 100, 0, 0, 90Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-royal-blue: #0066CC;
--color-dark-navy: #003366;
--color-sky-blue: #6699CC;
--color-cool-grey: #B3B3B3;
--color-slate-grey: #454545;
--color-white: #FFFFFF;
--color-light-grey: #F2F2F2;
--color-charcoal-black: #1A1A1A;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #0066CC;
--role-link: #0066CC;
--role-btn-primary-bg: #0066CC;
--role-headline: #0066CC;
--role-btn-secondary-bg: #003366;
--role-btn-outlined-border: #003366;
--role-btn-outlined-text: #003366;
--role-icon: #B3B3B3;
--role-border: #B3B3B3;
--role-divider: #B3B3B3;
--role-outline: #B3B3B3;
--role-bg-dark: #454545;
--role-bg-light: #FFFFFF;
--role-btn-primary-text: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-text: #1A1A1A;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"royal-blue": "#0066CC",
"dark-navy": "#003366",
"sky-blue": "#6699CC",
"cool-grey": "#B3B3B3",
"slate-grey": "#454545",
"white": "#FFFFFF",
"light-grey": "#F2F2F2",
"charcoal-black": "#1A1A1A"
}