Vibrant Purple and Blue Color Palette for Tech Brands | ColorFly.desi...

Vivid Purple#7B2FF7

Royal Blue#3B35F3

Lavender Mist#D2C2F6

Soft Indigo#5D53D6

Muted Lilac#A18DEF

Palette direction

Vibrant Purple Blue Color Palette

This palette combines vibrant purples and blues as main colors reflecting creativity and trust, supported by muted purples and blues to add depth, balanced with timeless neutrals for strong readability and usability.

MonochromaticTechpurplebluevibranttech

Desktop website

Vibrant Purple Blue Color Palette

https://Colorfly.design

Tech color direction

Vibrant Purple Blue Color Palette

This palette combines vibrant purples and blues as main colors reflecting creativity and trust, supported by muted purples and blues to add depth, balanced with timeless neutrals for strong readability and usability.

Explore the color system View examples Guidelines

Browser tab & favicon

Vibrant Purple Blue Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

10.5:1

10.5:1

7.0:1

Logo pattern

Gradients

Mobile website

9:41

Tech Vibrant Purple Blue Color Palette

The main colors combine vibrant purple and blue hues that work harmoniously to convey creativity and trust, forming a recognizable and dynamic visual system.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Vivid Purple #7B2FF7

HeadlineUsed for main titles and key messages.Royal Blue #3B35F3

LinkUsed for links and interactive text.Vivid Purple #7B2FF7

Buttons

Primary Button

Contrast5.85:1AA

BackgroundVivid Purple #7B2FF7

TextPure White #FFFFFF

Secondary Button

Contrast7.02:1AA

BackgroundRoyal Blue #3B35F3

TextPure White #FFFFFF

Outlined Button

Contrast5.85:1AA

BorderVivid Purple #7B2FF7

TextVivid Purple #7B2FF7

Interface

TextDefault readable body text.Charcoal Black #1B1B1B

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Light Gray #F5F5F5

IconSmall interface icons and marks.Soft Indigo #5D53D6

BorderCards, inputs, and component borders.Lavender Mist #D2C2F6

DividerSubtle separators between content.Lavender Mist #D2C2F6

OutlineFocus rings and emphasis outlines.Lavender Mist #D2C2F6

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Vivid PurpleMain color - #7B2FF7

CMYK

Calculated CMYK

Royal BlueMain color - #3B35F3

CMYK

Calculated CMYK

Lavender MistMain color - #D2C2F6

CMYK

Calculated CMYK

Soft IndigoSupport color - #5D53D6

CMYK

Calculated CMYK

Muted LilacSupport color - #A18DEF

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Light GrayNeutral color - #F5F5F5

CMYK

Calculated CMYK

Charcoal BlackNeutral color - #1B1B1B

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine vibrant purple and blue hues that work harmoniously to convey creativity and trust, forming a recognizable and dynamic visual system.

PrimaryVivid Purple

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

This vivid purple energizes the brand with a sense of creativity and bold innovation.

HEX#7B2FF7

RGB123, 47, 247

HSL263, 93, 58

CMYK50, 81, 0, 3

SecondaryRoyal Blue

RolesBtn Secondary Bg, Headline

Royal blue brings trust and reliability, balancing creativity with professionalism.

HEX#3B35F3

RGB59, 53, 243

HSL242, 89, 58

CMYK76, 78, 0, 5

TertiaryLavender Mist

RolesDivider, Border, Outline

Lavender Mist softens the palette with a delicate hue that supports the main colors without overpowering them.

HEX#D2C2F6

RGB210, 194, 246

HSL258, 74, 86

CMYK15, 21, 0, 4

Support Colors

Support colors extend the palette with softer blue and purple tones, reinforcing the main colors with subtlety for icons and decorative accents.

Soft Indigo

RolesIcon

Soft Indigo complements the intense Royal Blue by adding a lower-saturation harmonious accent.

HEX#5D53D6

RGB93, 83, 214

HSL245, 62, 58

CMYK57, 61, 0, 16

Muted Lilac

Muted Lilac balances Vivid Purple with a gentle tone that enhances usability and visual coherence.

HEX#A18DEF

RGB161, 141, 239

HSL252, 75, 75

CMYK33, 41, 0, 6

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Light Gray

RolesBg Dark

HEX#F5F5F5

RGB245, 245, 245

HSL0, 0, 96

CMYK0, 0, 0, 4

Charcoal Black

RolesText

HEX#1B1B1B

RGB27, 27, 27

HSL0, 0, 11

CMYK0, 0, 0, 89

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Vivid Purple",
            "hex": "#7B2FF7",
            "role": "main",
            "cmyk": {
                "c": 50,
                "m": 81,
                "y": 0,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Royal Blue",
            "hex": "#3B35F3",
            "role": "main",
            "cmyk": {
                "c": 76,
                "m": 78,
                "y": 0,
                "k": 5,
                "source": "colorfly"
            }
        },
        {
            "name": "Lavender Mist",
            "hex": "#D2C2F6",
            "role": "main",
            "cmyk": {
                "c": 15,
                "m": 21,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Indigo",
            "hex": "#5D53D6",
            "role": "support",
            "cmyk": {
                "c": 57,
                "m": 61,
                "y": 0,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Muted Lilac",
            "hex": "#A18DEF",
            "role": "support",
            "cmyk": {
                "c": 33,
                "m": 41,
                "y": 0,
                "k": 6,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Gray",
            "hex": "#F5F5F5",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Black",
            "hex": "#1B1B1B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 89,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-vivid-purple: #7B2FF7;
  --color-royal-blue: #3B35F3;
  --color-lavender-mist: #D2C2F6;
  --color-soft-indigo: #5D53D6;
  --color-muted-lilac: #A18DEF;
  --color-pure-white: #FFFFFF;
  --color-light-gray: #F5F5F5;
  --color-charcoal-black: #1B1B1B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #7B2FF7;
  --role-link: #7B2FF7;
  --role-btn-primary-bg: #7B2FF7;
  --role-btn-outlined-border: #7B2FF7;
  --role-btn-outlined-text: #7B2FF7;
  --role-btn-secondary-bg: #3B35F3;
  --role-headline: #3B35F3;
  --role-divider: #D2C2F6;
  --role-border: #D2C2F6;
  --role-outline: #D2C2F6;
  --role-icon: #5D53D6;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F5F5;
  --role-text: #1B1B1B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "vivid-purple": "#7B2FF7",
    "royal-blue": "#3B35F3",
    "lavender-mist": "#D2C2F6",
    "soft-indigo": "#5D53D6",
    "muted-lilac": "#A18DEF",
    "pure-white": "#FFFFFF",
    "light-gray": "#F5F5F5",
    "charcoal-black": "#1B1B1B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #7B2FF7;
  --gradient-partner: #B68DFB;
  --gradient-accent: #CFB4FC;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #7B2FF7;
  --gradient-text-b: #B68DFB;
  --gradient-text-c: #706188;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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