Vibrant Purple and Blue Tech Color Palette | ColorFly.design

Electric Purple#7B3FFF

Bright Indigo#3B2FFF

Amethyst Blue#5D42CC

Lavender Mist#A37FFF

Slate Blue#2E2E8D

Palette direction

Vibrant Purple Blue Color Palette

This palette combines vibrant purples and blues with subtle complementary accents and distinct neutrals, forming a dynamic and sophisticated identity suitable for a tech-forward brand. The main colors establish a recognizable and energetic system, enhanced by balanced support hues and grounded with practical neutrals.

MonochromaticTechpurplebluevibranttech

Desktop website

Vibrant Purple Blue Color Palette

https://Colorfly.design

Tech color direction

Vibrant Purple Blue Color Palette

This palette combines vibrant purples and blues with subtle complementary accents and distinct neutrals, forming a dynamic and sophisticated identity suitable for a tech-forward brand. The main colors establish a recognizable and energetic system, enhanced by balanced support hues and grounded with practical neutrals.

Explore the color system View examples Guidelines

Browser tab & favicon

Vibrant Purple Blue Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

6.9:1

6.9:1

5.3:1

Logo pattern

Gradients

Mobile website

9:41

Tech Vibrant Purple Blue Color Palette

The main colors harmonize adjacent hues of purple and blue, creating an energetic, modern feel while maintaining visual coherence and versatility for branding.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Electric Purple #7B3FFF

HeadlineUsed for main titles and key messages.Bright Indigo #3B2FFF

LinkUsed for links and interactive text.Bright Indigo #3B2FFF

Buttons

Primary Button

Contrast5.25:1AA

BackgroundElectric Purple #7B3FFF

TextPure White #FFFFFF

Secondary Button

Contrast6.92:1AA

BackgroundBright Indigo #3B2FFF

TextPure White #FFFFFF

Outlined Button

Contrast5.25:1AA

BorderElectric Purple #7B3FFF

TextElectric Purple #7B3FFF

Interface

TextDefault readable body text.Charcoal #1A1A1F

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Ivory #F5F5F7

IconSmall interface icons and marks.Lavender Mist #A37FFF

BorderCards, inputs, and component borders.Lavender Mist #A37FFF

DividerSubtle separators between content.Lavender Mist #A37FFF

OutlineFocus rings and emphasis outlines.Slate Blue #2E2E8D

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Electric PurpleMain color - #7B3FFF

CMYK

Calculated CMYK

Bright IndigoMain color - #3B2FFF

CMYK

Calculated CMYK

Amethyst BlueMain color - #5D42CC

CMYK

Calculated CMYK

Lavender MistSupport color - #A37FFF

CMYK

Calculated CMYK

Slate BlueSupport color - #2E2E8D

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

IvoryNeutral color - #F5F5F7

CMYK

Calculated CMYK

CharcoalNeutral color - #1A1A1F

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors harmonize adjacent hues of purple and blue, creating an energetic, modern feel while maintaining visual coherence and versatility for branding.

PrimaryElectric Purple

RolesLogo, Btn Primary Bg, Btn Outlined Text, Btn Outlined Border

Electric Purple evokes innovation and creativity, serving as the brand's signature hue that captures attention with vibrancy.

HEX#7B3FFF

RGB123, 63, 255

HSL259, 100, 62

CMYK52, 75, 0, 0

SecondaryBright Indigo

RolesLink, Btn Secondary Bg, Headline

Bright Indigo provides a bold but slightly cooler contrast, reinforcing trust and modernity in digital contexts.

HEX#3B2FFF

RGB59, 47, 255

HSL243, 100, 59

CMYK77, 82, 0, 0

TertiaryAmethyst Blue

Amethyst Blue balances the primary hues with a softer perceptible depth, ideal for highlighting secondary elements without overpowering.

HEX#5D42CC

RGB93, 66, 204

HSL252, 58, 53

CMYK54, 68, 0, 20

Support Colors

The support colors extend the palette with softer complementary shades and subdued tones to ensure balance and usability across interfaces without competing with the main brand colors.

Lavender Mist

RolesIcon, Border, Divider

Lavender Mist brings subtle softness that complements the main purples while maintaining clarity for UI elements.

HEX#A37FFF

RGB163, 127, 255

HSL257, 100, 75

CMYK36, 50, 0, 0

Slate Blue

RolesOutline

Slate Blue grounds the palette by adding a muted, dark tone that works well for outlines and emphasis without distraction.

HEX#2E2E8D

RGB46, 46, 141

HSL240, 51, 37

CMYK67, 67, 0, 45

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory

RolesBg Dark

HEX#F5F5F7

RGB245, 245, 247

HSL240, 11, 96

CMYK1, 1, 0, 3

Charcoal

RolesText

HEX#1A1A1F

RGB26, 26, 31

HSL240, 9, 11

CMYK16, 16, 0, 88

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Electric Purple",
            "hex": "#7B3FFF",
            "role": "main",
            "cmyk": {
                "c": 52,
                "m": 75,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Bright Indigo",
            "hex": "#3B2FFF",
            "role": "main",
            "cmyk": {
                "c": 77,
                "m": 82,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Amethyst Blue",
            "hex": "#5D42CC",
            "role": "main",
            "cmyk": {
                "c": 54,
                "m": 68,
                "y": 0,
                "k": 20,
                "source": "colorfly"
            }
        },
        {
            "name": "Lavender Mist",
            "hex": "#A37FFF",
            "role": "support",
            "cmyk": {
                "c": 36,
                "m": 50,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#2E2E8D",
            "role": "support",
            "cmyk": {
                "c": 67,
                "m": 67,
                "y": 0,
                "k": 45,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F5F5F7",
            "role": "neutral",
            "cmyk": {
                "c": 1,
                "m": 1,
                "y": 0,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1A1A1F",
            "role": "neutral",
            "cmyk": {
                "c": 16,
                "m": 16,
                "y": 0,
                "k": 88,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-electric-purple: #7B3FFF;
  --color-bright-indigo: #3B2FFF;
  --color-amethyst-blue: #5D42CC;
  --color-lavender-mist: #A37FFF;
  --color-slate-blue: #2E2E8D;
  --color-pure-white: #FFFFFF;
  --color-ivory: #F5F5F7;
  --color-charcoal: #1A1A1F;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #7B3FFF;
  --role-btn-primary-bg: #7B3FFF;
  --role-btn-outlined-text: #7B3FFF;
  --role-btn-outlined-border: #7B3FFF;
  --role-link: #3B2FFF;
  --role-btn-secondary-bg: #3B2FFF;
  --role-headline: #3B2FFF;
  --role-icon: #A37FFF;
  --role-border: #A37FFF;
  --role-divider: #A37FFF;
  --role-outline: #2E2E8D;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F5F7;
  --role-text: #1A1A1F;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "electric-purple": "#7B3FFF",
    "bright-indigo": "#3B2FFF",
    "amethyst-blue": "#5D42CC",
    "lavender-mist": "#A37FFF",
    "slate-blue": "#2E2E8D",
    "pure-white": "#FFFFFF",
    "ivory": "#F5F5F7",
    "charcoal": "#1A1A1F"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #7B3FFF;
  --gradient-partner: #B695FF;
  --gradient-accent: #A37FFF;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #7B3FFF;
  --gradient-text-b: #B695FF;
  --gradient-text-c: #A37FFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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