Vibrant Red and Blue Heart Color Palette for Healthcare Branding | Co...

Crimson Red#D72631

Royal Blue#2E5AAC

Coral Red#EF4F4F

Sky Blue#5A7FC4

Light Periwinkle#8BA9E3

Palette direction

Vibrant Red Blue Color Palette

This strategic color palette is inspired by a dynamic heart shape formed with vibrant red and crisp blue, emphasizing passion and trust with balanced neutral tones for versatility across digital and print applications.

CustomHealth Wellnessredbluehearthealthcare

Desktop website

Vibrant Red Blue Color Palette

https://Colorfly.design

Health Wellness color direction

Vibrant Red Blue Color Palette

This strategic color palette is inspired by a dynamic heart shape formed with vibrant red and crisp blue, emphasizing passion and trust with balanced neutral tones for versatility across digital and print applications.

Explore the color system View examples Guidelines

Browser tab & favicon

Vibrant Red Blue Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

6.6:1

6.6:1

5.0:1

Logo pattern

Gradients

Mobile website

9:41

Health Wellness Vibrant Red Blue Color Palette

The main colors red and blue create a complementary color scheme that evokes passion and trust, making the palette memorable and balanced for brand identity.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson Red #D72631

HeadlineUsed for main titles and key messages.Coral Red #EF4F4F

LinkUsed for links and interactive text.Royal Blue #2E5AAC

Buttons

Primary Button

Contrast4.99:1AA

BackgroundCrimson Red #D72631

TextPure White #FFFFFF

Secondary Button

Contrast6.62:1AA

BackgroundRoyal Blue #2E5AAC

TextPure White #FFFFFF

Outlined Button

Contrast6.62:1AA

BorderCrimson Red #D72631

TextRoyal Blue #2E5AAC

Interface

TextDefault readable body text.Jet Black #222222

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Soft White #F5F5F5

IconSmall interface icons and marks.Sky Blue #5A7FC4

BorderCards, inputs, and component borders.Sky Blue #5A7FC4

DividerSubtle separators between content.Light Periwinkle #8BA9E3

OutlineFocus rings and emphasis outlines.Light Periwinkle #8BA9E3

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Crimson RedMain color - #D72631

CMYK

Calculated CMYK

Royal BlueMain color - #2E5AAC

CMYK

Calculated CMYK

Coral RedMain color - #EF4F4F

CMYK

Calculated CMYK

Sky BlueSupport color - #5A7FC4

CMYK

Calculated CMYK

Light PeriwinkleSupport color - #8BA9E3

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Soft WhiteNeutral color - #F5F5F5

CMYK

Calculated CMYK

Jet BlackNeutral color - #222222

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors red and blue create a complementary color scheme that evokes passion and trust, making the palette memorable and balanced for brand identity.

PrimaryCrimson Red

RolesLogo, Btn Primary Bg, Btn Outlined Border

Crimson Red conveys passion, energy, and urgency, making it effective for primary brand elements like logos and buttons.

HEX#D72631

RGB215, 38, 49

HSL356, 70, 50

CMYK0, 82, 77, 16

SecondaryRoyal Blue

RolesLink, Btn Secondary Bg, Btn Outlined Text

Royal Blue provides a trustworthy and calming contrast, perfect for interactive elements such as links and secondary buttons.

HEX#2E5AAC

RGB46, 90, 172

HSL219, 58, 43

CMYK73, 48, 0, 33

TertiaryCoral Red

RolesHeadline

Coral Red acts as a warm and engaging accent for headlines, reinforcing the primary red hues with a slightly softer tone.

HEX#EF4F4F

RGB239, 79, 79

HSL0, 83, 62

CMYK0, 67, 67, 6

Support Colors

The support colors offer muted, harmonious blues that complement the main colors and refine details like icons, borders, and outlines without overpowering.

Sky Blue

RolesIcon, Border

Sky Blue extends the blue family with a softer tone that balances and supports the main Royal Blue, ideal for borders and icons.

HEX#5A7FC4

RGB90, 127, 196

HSL219, 47, 56

CMYK54, 35, 0, 23

Light Periwinkle

RolesDivider, Outline

Light Periwinkle provides a subtle cool accent for dividers and outlines, enriching the blue theme with gentle contrast.

HEX#8BA9E3

RGB139, 169, 227

HSL220, 61, 72

CMYK39, 26, 0, 11

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Soft White

RolesBg Dark

HEX#F5F5F5

RGB245, 245, 245

HSL0, 0, 96

CMYK0, 0, 0, 4

Jet Black

RolesText

HEX#222222

RGB34, 34, 34

HSL0, 0, 13

CMYK0, 0, 0, 87

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Crimson Red",
            "hex": "#D72631",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 82,
                "y": 77,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Royal Blue",
            "hex": "#2E5AAC",
            "role": "main",
            "cmyk": {
                "c": 73,
                "m": 48,
                "y": 0,
                "k": 33,
                "source": "colorfly"
            }
        },
        {
            "name": "Coral Red",
            "hex": "#EF4F4F",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 67,
                "y": 67,
                "k": 6,
                "source": "colorfly"
            }
        },
        {
            "name": "Sky Blue",
            "hex": "#5A7FC4",
            "role": "support",
            "cmyk": {
                "c": 54,
                "m": 35,
                "y": 0,
                "k": 23,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Periwinkle",
            "hex": "#8BA9E3",
            "role": "support",
            "cmyk": {
                "c": 39,
                "m": 26,
                "y": 0,
                "k": 11,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft White",
            "hex": "#F5F5F5",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Jet Black",
            "hex": "#222222",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 87,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-crimson-red: #D72631;
  --color-royal-blue: #2E5AAC;
  --color-coral-red: #EF4F4F;
  --color-sky-blue: #5A7FC4;
  --color-light-periwinkle: #8BA9E3;
  --color-pure-white: #FFFFFF;
  --color-soft-white: #F5F5F5;
  --color-jet-black: #222222;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #D72631;
  --role-btn-primary-bg: #D72631;
  --role-btn-outlined-border: #D72631;
  --role-link: #2E5AAC;
  --role-btn-secondary-bg: #2E5AAC;
  --role-btn-outlined-text: #2E5AAC;
  --role-headline: #EF4F4F;
  --role-icon: #5A7FC4;
  --role-border: #5A7FC4;
  --role-divider: #8BA9E3;
  --role-outline: #8BA9E3;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F5F5;
  --role-text: #222222;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "crimson-red": "#D72631",
    "royal-blue": "#2E5AAC",
    "coral-red": "#EF4F4F",
    "sky-blue": "#5A7FC4",
    "light-periwinkle": "#8BA9E3",
    "pure-white": "#FFFFFF",
    "soft-white": "#F5F5F5",
    "jet-black": "#222222"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #D72631;
  --gradient-partner: #E9888E;
  --gradient-accent: #5A7FC4;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #D72631;
  --gradient-text-b: #E9888E;
  --gradient-text-c: #5A7FC4;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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