Warm Earthy Color Palette for Construction Branding | ColorFly.design

Light Brown#B87E31

Honey Yellow#C99617

Persimmon Orange#E46000

Rugged Brown#7A5631

Muted Grey#9D968F

Palette direction

Warm Earthy Construction Color Palette

This color palette draws inspiration from a warm, earthy image, combining rich browns and oranges with muted greys to create a grounded and inviting visual identity. The main colors provide depth and recognition while the support colors subtly reinforce warmth and balance. Neutrals offer clean contrasts for text and backgrounds in digital interfaces.

MonochromaticConstructionwarmearthybrownorange

Desktop website

Warm Earthy Construction Color Palette

https://Colorfly.design

Construction color direction

Warm Earthy Construction Color Palette

This color palette draws inspiration from a warm, earthy image, combining rich browns and oranges with muted greys to create a grounded and inviting visual identity. The main colors provide depth and recognition while the support colors subtly reinforce warmth and balance. Neutrals offer clean contrasts for text and backgrounds in digital interfaces.

Explore the color system View examples Guidelines

Browser tab & favicon

Warm Earthy Construction Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

4.7:1

4.7:1

3.6:1

Logo pattern

Gradients

Mobile website

9:41

Construction Warm Earthy Construction Color Palette

The main colors form an analogous harmony of warm browns and oranges, creating a cohesive and inviting brand presence with strong visual recognition.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Light Brown #B87E31

HeadlineUsed for main titles and key messages.Honey Yellow #C99617

LinkUsed for links and interactive text.Light Brown #B87E31

Buttons

Primary Button

Contrast3.58:1Large text

BackgroundPersimmon Orange #E46000

TextCharcoal Brown #3B3226

Secondary Button

Contrast3.63:1Large text

BackgroundLight Brown #B87E31

TextCharcoal Brown #3B3226

Outlined Button

Contrast3.46:1Large text

BorderLight Brown #B87E31

TextLight Brown #B87E31

Interface

TextDefault readable body text.Charcoal Brown #3B3226

Bg LightLight page or section background.White #FFFFFF

Bg DarkDark page or section background.Ivory #E2DED7

IconSmall interface icons and marks.Rugged Brown #7A5631

BorderCards, inputs, and component borders.Rugged Brown #7A5631

DividerSubtle separators between content.Rugged Brown #7A5631

OutlineFocus rings and emphasis outlines.Rugged Brown #7A5631

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Light BrownMain color - #B87E31

CMYK

Calculated CMYK

Honey YellowMain color - #C99617

CMYK

Calculated CMYK

Persimmon OrangeMain color - #E46000

CMYK

Calculated CMYK

Rugged BrownSupport color - #7A5631

CMYK

Calculated CMYK

Muted GreySupport color - #9D968F

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

IvoryNeutral color - #E2DED7

CMYK

Calculated CMYK

Charcoal BrownNeutral color - #3B3226

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form an analogous harmony of warm browns and oranges, creating a cohesive and inviting brand presence with strong visual recognition.

PrimaryLight Brown

RolesLogo, Link, Btn Outlined Border, Btn Outlined Text, Btn Secondary Bg

Light Brown conveys reliability and warmth, establishing a trustworthy and approachable brand foundation.

HEX#B87E31

RGB184, 126, 49

HSL34, 58, 46

CMYK0, 32, 73, 28

SecondaryHoney Yellow

RolesHeadline

Honey Yellow adds a bright, optimistic touch that energizes and uplifts the palette with an inviting glow.

HEX#C99617

RGB201, 150, 23

HSL43, 79, 44

CMYK0, 25, 89, 21

TertiaryPersimmon Orange

RolesBtn Primary Bg

Persimmon Orange creates a vibrant, attention-grabbing call to action that contrasts well with the neutral text for strong usability.

HEX#E46000

RGB228, 96, 0

HSL25, 100, 45

CMYK0, 58, 100, 11

Support Colors

Support colors extend the main palette with grounded, muted neutrals that add balance and subtle textural contrast without overpowering the warmth of the main colors.

Rugged Brown

RolesIcon, Border, Divider, Outline

Rugged Brown anchors the palette with a deeper, softer brown that complements the main warm tones and enhances visual stability.

HEX#7A5631

RGB122, 86, 49

HSL30, 43, 34

CMYK0, 30, 60, 52

Muted Grey

Muted Grey offers a gentle, visually balancing accent that complements the warmth of the main colors while ensuring readability for secondary button text.

HEX#9D968F

RGB157, 150, 143

HSL30, 7, 59

CMYK0, 4, 9, 38

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory

RolesBg Dark

HEX#E2DED7

RGB226, 222, 215

HSL38, 16, 86

CMYK0, 2, 5, 11

Charcoal Brown

RolesText, Btn Primary Text, Btn Secondary Text

HEX#3B3226

RGB59, 50, 38

HSL34, 22, 19

CMYK0, 15, 36, 77

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Light Brown",
            "hex": "#B87E31",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 32,
                "y": 73,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Honey Yellow",
            "hex": "#C99617",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 25,
                "y": 89,
                "k": 21,
                "source": "colorfly"
            }
        },
        {
            "name": "Persimmon Orange",
            "hex": "#E46000",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 58,
                "y": 100,
                "k": 11,
                "source": "colorfly"
            }
        },
        {
            "name": "Rugged Brown",
            "hex": "#7A5631",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 30,
                "y": 60,
                "k": 52,
                "source": "colorfly"
            }
        },
        {
            "name": "Muted Grey",
            "hex": "#9D968F",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 4,
                "y": 9,
                "k": 38,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#E2DED7",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 2,
                "y": 5,
                "k": 11,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Brown",
            "hex": "#3B3226",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 15,
                "y": 36,
                "k": 77,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-light-brown: #B87E31;
  --color-honey-yellow: #C99617;
  --color-persimmon-orange: #E46000;
  --color-rugged-brown: #7A5631;
  --color-muted-grey: #9D968F;
  --color-white: #FFFFFF;
  --color-ivory: #E2DED7;
  --color-charcoal-brown: #3B3226;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #B87E31;
  --role-link: #B87E31;
  --role-btn-outlined-border: #B87E31;
  --role-btn-outlined-text: #B87E31;
  --role-btn-secondary-bg: #B87E31;
  --role-headline: #C99617;
  --role-btn-primary-bg: #E46000;
  --role-icon: #7A5631;
  --role-border: #7A5631;
  --role-divider: #7A5631;
  --role-outline: #7A5631;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #E2DED7;
  --role-text: #3B3226;
  --role-btn-primary-text: #3B3226;
  --role-btn-secondary-text: #3B3226;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "light-brown": "#B87E31",
    "honey-yellow": "#C99617",
    "persimmon-orange": "#E46000",
    "rugged-brown": "#7A5631",
    "muted-grey": "#9D968F",
    "white": "#FFFFFF",
    "ivory": "#E2DED7",
    "charcoal-brown": "#3B3226"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #B87E31;
  --gradient-partner: #D8B88E;
  --gradient-accent: #7A5631;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #B87E31;
  --gradient-text-b: #75634D;
  --gradient-text-c: #7A5631;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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