Warm Industrial Supply Chain Color Palette for Logistics Websites | C...

Carrot Orange#E67E22

Steel Blue#2C3E50

Saffron#F39C12

Rich Pumpkin#D35400

Slate Gray#7F8C8D

Palette direction

Warm Industrial Supply Color Palette

This palette inspired by the image features energetic and warm hues capturing the industrial warehouse environment, highlighting vitality, trust, and clarity suitable for a supply chain brand identity.

ComplementaryReal Estatesupply chainlogisticswarehouseindustrial

Desktop website

Warm Industrial Supply Color Palette

https://Colorfly.design

Real Estate color direction

Warm Industrial Supply Color Palette

This palette inspired by the image features energetic and warm hues capturing the industrial warehouse environment, highlighting vitality, trust, and clarity suitable for a supply chain brand identity.

Explore the color system View examples Guidelines

Browser tab & favicon

Warm Industrial Supply Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

10.9:1

10.9:1

7.5:1

Logo pattern

Gradients

Mobile website

9:41

Real Estate Warm Industrial Supply Color Palette

The main colors balance energetic orange with trustworthy steel blue, creating a recognizable vivid and stable identity for the brand.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Carrot Orange #E67E22

HeadlineUsed for main titles and key messages.Saffron #F39C12

LinkUsed for links and interactive text.Carrot Orange #E67E22

Buttons

Primary Button

Contrast5.78:1AA

BackgroundCarrot Orange #E67E22

TextCharcoal #17202A

Secondary Button

Contrast1.00:1Low

BackgroundMint Cream #FDFEFE

TextMint Cream #FDFEFE

Outlined Button

Contrast10.87:1AA

BorderSteel Blue #2C3E50

TextSteel Blue #2C3E50

Interface

TextDefault readable body text.Charcoal #17202A

Bg LightLight page or section background.Mint Cream #FDFEFE

Bg DarkDark page or section background.Charcoal Blue #34495E

IconSmall interface icons and marks.Slate Gray #7F8C8D

BorderCards, inputs, and component borders.Rich Pumpkin #D35400

DividerSubtle separators between content.Rich Pumpkin #D35400

OutlineFocus rings and emphasis outlines.Rich Pumpkin #D35400

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Carrot OrangeMain color - #E67E22

CMYK

Calculated CMYK

Steel BlueMain color - #2C3E50

CMYK

Calculated CMYK

SaffronMain color - #F39C12

CMYK

Calculated CMYK

Rich PumpkinSupport color - #D35400

CMYK

Calculated CMYK

Slate GraySupport color - #7F8C8D

CMYK

Calculated CMYK

Mint CreamNeutral color - #FDFEFE

CMYK

Calculated CMYK

CharcoalNeutral color - #17202A

CMYK

Calculated CMYK

Charcoal BlueNeutral color - #34495E

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors balance energetic orange with trustworthy steel blue, creating a recognizable vivid and stable identity for the brand.

PrimaryCarrot Orange

RolesLogo, Btn Primary Bg, Link

Carrot Orange conveys energy, innovation, and motivation, representing the brand's dynamic supply chain services.

HEX#E67E22

RGB230, 126, 34

HSL28, 80, 52

CMYK0, 45, 85, 10

SecondarySteel Blue

RolesBtn Outlined Border, Btn Outlined Text

Steel Blue delivers a feeling of reliability, professionalism, and calm, grounding the palette with stability.

HEX#2C3E50

RGB44, 62, 80

HSL210, 29, 24

CMYK45, 23, 0, 69

TertiarySaffron

RolesHeadline

Saffron adds a touch of optimism and attention, emphasizing key messaging with warmth.

HEX#F39C12

RGB243, 156, 18

HSL37, 90, 51

CMYK0, 36, 93, 5

Support Colors

Support colors provide softer, warmer neutrals that complement and subdue the vibrancy of the main colors, reinforcing brand accessibility and industrial tone.

Rich Pumpkin

RolesBorder, Divider, Outline

Rich Pumpkin complements Carrot Orange by reinforcing warmth in subtle UI elements.

HEX#D35400

RGB211, 84, 0

HSL24, 100, 41

CMYK0, 60, 100, 17

Slate Gray

RolesIcon

Slate Gray balances the palette with neutral coolness, complementing Steel Blue with muted tones.

HEX#7F8C8D

RGB127, 140, 141

HSL184, 6, 53

CMYK10, 1, 0, 45

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Mint Cream

RolesBg Light, Btn Secondary Text, Btn Secondary Bg

HEX#FDFEFE

RGB253, 254, 254

HSL180, 33, 99

CMYK0, 0, 0, 0

Charcoal

RolesText, Btn Primary Text

HEX#17202A

RGB23, 32, 42

HSL212, 29, 13

CMYK45, 24, 0, 84

Charcoal Blue

RolesBg Dark

HEX#34495E

RGB52, 73, 94

HSL210, 29, 29

CMYK45, 22, 0, 63

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Carrot Orange",
            "hex": "#E67E22",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 45,
                "y": 85,
                "k": 10,
                "source": "colorfly"
            }
        },
        {
            "name": "Steel Blue",
            "hex": "#2C3E50",
            "role": "main",
            "cmyk": {
                "c": 45,
                "m": 23,
                "y": 0,
                "k": 69,
                "source": "colorfly"
            }
        },
        {
            "name": "Saffron",
            "hex": "#F39C12",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 36,
                "y": 93,
                "k": 5,
                "source": "colorfly"
            }
        },
        {
            "name": "Rich Pumpkin",
            "hex": "#D35400",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 60,
                "y": 100,
                "k": 17,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Gray",
            "hex": "#7F8C8D",
            "role": "support",
            "cmyk": {
                "c": 10,
                "m": 1,
                "y": 0,
                "k": 45,
                "source": "colorfly"
            }
        },
        {
            "name": "Mint Cream",
            "hex": "#FDFEFE",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#17202A",
            "role": "neutral",
            "cmyk": {
                "c": 45,
                "m": 24,
                "y": 0,
                "k": 84,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Blue",
            "hex": "#34495E",
            "role": "neutral",
            "cmyk": {
                "c": 45,
                "m": 22,
                "y": 0,
                "k": 63,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-carrot-orange: #E67E22;
  --color-steel-blue: #2C3E50;
  --color-saffron: #F39C12;
  --color-rich-pumpkin: #D35400;
  --color-slate-gray: #7F8C8D;
  --color-mint-cream: #FDFEFE;
  --color-charcoal: #17202A;
  --color-charcoal-blue: #34495E;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #E67E22;
  --role-btn-primary-bg: #E67E22;
  --role-link: #E67E22;
  --role-btn-outlined-border: #2C3E50;
  --role-btn-outlined-text: #2C3E50;
  --role-headline: #F39C12;
  --role-border: #D35400;
  --role-divider: #D35400;
  --role-outline: #D35400;
  --role-icon: #7F8C8D;
  --role-bg-light: #FDFEFE;
  --role-btn-secondary-text: #FDFEFE;
  --role-btn-secondary-bg: #FDFEFE;
  --role-text: #17202A;
  --role-btn-primary-text: #17202A;
  --role-bg-dark: #34495E;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "carrot-orange": "#E67E22",
    "steel-blue": "#2C3E50",
    "saffron": "#F39C12",
    "rich-pumpkin": "#D35400",
    "slate-gray": "#7F8C8D",
    "mint-cream": "#FDFEFE",
    "charcoal": "#17202A",
    "charcoal-blue": "#34495E"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #E67E22;
  --gradient-partner: #F1B885;
  --gradient-accent: #D35400;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #E67E22;
  --gradient-text-b: #826348;
  --gradient-text-c: #D35400;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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