Crimson#D63230
Kelly Green#5CB85C
Pure White#FFFFFF
Mint Cream#C8E6C9
Snow White#FAFAFA
Palette direction

Whimsical Berry Creative Color Palette

This palette captures the whimsical and vibrant energy of the image with a bright red as the bold main color, uplifted by lively green and soft wing white accents. The neutral colors provide solid grounding with crisp whites and a dark shade ensuring readability and contrast.

CustomCreativewhimsicalredgreenwhite
palette-preview.example
Creative color direction

Whimsical Berry Creative Color Palette

This palette captures the whimsical and vibrant energy of the image with a bright red as the bold main color, uplifted by lively green and soft wing white accents. The neutral colors provide solid grounding with crisp whites and a dark shade ensuring readability and contrast.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Gunmetal #212121on Pure White #FFFFFF16.1:1 Excellent
Logo Gunmetal #212121on Kelly Green #5CB85C6.5:1 Strong
Logo Pure White #FFFFFFon Crimson #D632304.8:1 Strong
Logo Pure White #FFFFFFon Gunmetal #21212116.1:1 Excellent
Icon color
BackgroundCrimson#D63230TextWhite#FFFFFF
Primary Button4.82:1
AA

Best for the main action users should notice first.

BackgroundKelly Green#5CB85CTextGunmetal#212121
Secondary Button6.49:1
AA

Useful for softer choices and secondary paths.

BackgroundSnow White#FAFAFATextCrimson#D63230
Outlined Button4.62:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundSnow White#FAFAFATextCrimson#D63230
Text Button4.62:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsCustom color relationship
9:41Whimsical Berry Creative Color Palette Color role balance
Custom system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CWhimsical Berry Creative Color PaletteCreative brand direction ColorFly.design
Strategic palette preview

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #D63230
HeadlineUsed for main titles and key messages.Crimson #D63230
LinkUsed for links and interactive text.Crimson #D63230

Buttons

Primary Button
BackgroundCrimson #D63230
TextWhite #FFFFFF
Secondary Button
BackgroundKelly Green #5CB85C
TextGunmetal #212121
Outlined Button
BackgroundCrimson #D63230
TextCrimson #D63230

Interface

TextDefault readable body text.Gunmetal #212121
Bg LightLight page or section background.Snow White #FAFAFA
Bg DarkDark page or section background.Gunmetal #212121
IconSmall interface icons and marks.Mint Cream #C8E6C9
BorderCards, inputs, and component borders.Mint Cream #C8E6C9
DividerSubtle separators between content.Mint Cream #C8E6C9
OutlineFocus rings and emphasis outlines.Mint Cream #C8E6C9

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form a balanced triadic scheme, combining energetic red, fresh green, and clean white, creating a lively and memorable visual identity.

PrimaryCrimson

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline

Crimson delivers vibrant energy and eye-catching impact, making it ideal for brand recognition and calls to action.

HEX#D63230
RGB214, 50, 48
HSL1, 67, 51
CMYK0, 77, 78, 16
SecondaryKelly Green

RolesBtn Secondary Bg

Kelly Green introduces a fresh, natural balance, bringing vitality and optimism to the palette.

HEX#5CB85C
RGB92, 184, 92
HSL120, 39, 54
CMYK50, 0, 50, 28
TertiaryPure White

Pure White conveys clarity and simplicity, reinforcing contrast and clean design.

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0

Support Colors

The support colors provide subtle, harmonious accents that enhance the main colors without overwhelming them, creating a softer balance for UI elements and backgrounds.

Mint Cream

RolesIcon, Border, Divider, Outline

Mint Cream complements Kelly Green by adding a gentle, muted tone that supports secondary elements gracefully.

HEX#C8E6C9
RGB200, 230, 201
HSL122, 38, 84
CMYK13, 0, 13, 10
Snow White

RolesBg Light

Snow White offers a light background option to enhance readability and make main colors pop.

HEX#FAFAFA
RGB250, 250, 250
HSL0, 0, 98
CMYK0, 0, 0, 2

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBtn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
White Smoke
HEX#F5F5F5
RGB245, 245, 245
HSL0, 0, 96
CMYK0, 0, 0, 4
Gunmetal

RolesBg Dark, Text, Btn Secondary Text

HEX#212121
RGB33, 33, 33
HSL0, 0, 13
CMYK0, 0, 0, 87

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #D63230;
  --color-kelly-green: #5CB85C;
  --color-pure-white: #FFFFFF;
  --color-mint-cream: #C8E6C9;
  --color-snow-white: #FAFAFA;
  --color-white: #FFFFFF;
  --color-white-smoke: #F5F5F5;
  --color-gunmetal: #212121;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #D63230;
  --role-link: #D63230;
  --role-btn-primary-bg: #D63230;
  --role-btn-outlined-border: #D63230;
  --role-btn-outlined-text: #D63230;
  --role-headline: #D63230;
  --role-btn-secondary-bg: #5CB85C;
  --role-icon: #C8E6C9;
  --role-border: #C8E6C9;
  --role-divider: #C8E6C9;
  --role-outline: #C8E6C9;
  --role-bg-light: #FAFAFA;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #212121;
  --role-text: #212121;
  --role-btn-secondary-text: #212121;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#D63230",
    "kelly-green": "#5CB85C",
    "pure-white": "#FFFFFF",
    "mint-cream": "#C8E6C9",
    "snow-white": "#FAFAFA",
    "white": "#FFFFFF",
    "white-smoke": "#F5F5F5",
    "gunmetal": "#212121"
}
Press Space to load new palette