Wine Red#7B1F2E
Light Violet#C3A0D6
Coral#E17C6B
Soft Mauve#BFA6C8
Palette direction

ASHKEL

The color palette for Ashkel combines a rich wine red and light violet as main colors, reflecting sophistication and modern femininity, well suited for African and contemporary fashion styles. Accents of warm coral and soft mauve support the main hues, adding subtle warmth and balance, while a trio of neutrals ensures readability and versatility across brand applications.

AnalogousFashion Beautywine redlight violetAfrican fashionmodern clothing
ashkel.com
Fashion Beauty color direction

ASHKEL

The color palette for Ashkel combines a rich wine red and light violet as main colors, reflecting sophistication and modern femininity, well suited for African and contemporary fashion styles. Accents of warm coral and soft mauve support the main hues, adding subtle warmth and balance, while a trio of neutrals ensures readability and versatility across brand applications.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Wine Red #7B1F2E

10.1:1 Excellent

Logo Charcoal #2D2D2D
on Light Violet #C3A0D6

6.1:1 Strong

Logo Charcoal #2D2D2D
on White #FFFFFF

13.8:1 Excellent

Logo Charcoal #2D2D2D
on Soft Mauve #BFA6C8

6.2:1 Strong
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Fashion Beauty ASHKEL

The rich wine red and light violet form a complementary duo that balances warmth and softness, ideal for representing the elegance and creativity of the Ashkel fashion brand.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals7Analogous
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Wine Red #7B1F2E
HeadlineUsed for main titles and key messages.Light Violet #C3A0D6
LinkUsed for links and interactive text.Wine Red #7B1F2E

Buttons

Primary Button
Contrast10.11:1AA
BackgroundWine Red #7B1F2E
TextWhite #FFFFFF
Secondary Button
Contrast6.11:1AA
BackgroundLight Violet #C3A0D6
TextCharcoal #2D2D2D
Outlined Button
Contrast10.11:1AA
BorderWine Red #7B1F2E
TextWine Red #7B1F2E

Interface

TextDefault readable body text.Charcoal #2D2D2D
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F6F6F6
IconSmall interface icons and marks.Coral #E17C6B
BorderCards, inputs, and component borders.Coral #E17C6B
DividerSubtle separators between content.Coral #E17C6B
OutlineFocus rings and emphasis outlines.Coral #E17C6B

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The rich wine red and light violet form a complementary duo that balances warmth and softness, ideal for representing the elegance and creativity of the Ashkel fashion brand.

PrimaryWine Red

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Wine Red provides a deep, passionate base that conveys sophistication and cultural richness, establishing strong brand recognition.

HEX#7B1F2E
RGB123, 31, 46
HSL350, 60, 30
CMYK0, 75, 63, 52
SecondaryLight Violet

RolesHeadline, Btn Secondary Bg

Light Violet introduces a soft, modern feminine touch balancing the boldness of Wine Red, enhancing approachability and style.

HEX#C3A0D6
RGB195, 160, 214
HSL279, 40, 73
CMYK9, 25, 0, 16

Support Colors

The warm coral and soft mauve accents extend the palette by introducing gentle, harmonious hues that complement the main colors without overpowering them, adding warmth and subtlety for balanced visuals.

Coral

RolesIcon, Border, Divider, Outline

Coral complements the main reds with a warm, inviting tone that supports visual hierarchy and detail separation.

HEX#E17C6B
RGB225, 124, 107
HSL9, 66, 65
CMYK0, 45, 52, 12
Soft Mauve

Soft Mauve offers a muted, refined accent that harmonizes with Light Violet, enhancing subtlety and depth in supporting elements.

HEX#BFA6C8
RGB191, 166, 200
HSL284, 24, 72
CMYK5, 17, 0, 22

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F6F6F6
RGB246, 246, 246
HSL0, 0, 96
CMYK0, 0, 0, 4
Charcoal

RolesText, Btn Secondary Text

HEX#2D2D2D
RGB45, 45, 45
HSL0, 0, 18
CMYK0, 0, 0, 82

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Wine Red",
            "hex": "#7B1F2E",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 75,
                "y": 63,
                "k": 52,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Violet",
            "hex": "#C3A0D6",
            "role": "main",
            "cmyk": {
                "c": 9,
                "m": 25,
                "y": 0,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Coral",
            "hex": "#E17C6B",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 45,
                "y": 52,
                "k": 12,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Mauve",
            "hex": "#BFA6C8",
            "role": "support",
            "cmyk": {
                "c": 5,
                "m": 17,
                "y": 0,
                "k": 22,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F6F6F6",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#2D2D2D",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 82,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-wine-red: #7B1F2E;
  --color-light-violet: #C3A0D6;
  --color-coral: #E17C6B;
  --color-soft-mauve: #BFA6C8;
  --color-white: #FFFFFF;
  --color-ivory: #F6F6F6;
  --color-charcoal: #2D2D2D;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #7B1F2E;
  --role-link: #7B1F2E;
  --role-btn-primary-bg: #7B1F2E;
  --role-btn-outlined-border: #7B1F2E;
  --role-btn-outlined-text: #7B1F2E;
  --role-headline: #C3A0D6;
  --role-btn-secondary-bg: #C3A0D6;
  --role-icon: #E17C6B;
  --role-border: #E17C6B;
  --role-divider: #E17C6B;
  --role-outline: #E17C6B;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F6F6F6;
  --role-text: #2D2D2D;
  --role-btn-secondary-text: #2D2D2D;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "wine-red": "#7B1F2E",
    "light-violet": "#C3A0D6",
    "coral": "#E17C6B",
    "soft-mauve": "#BFA6C8",
    "white": "#FFFFFF",
    "ivory": "#F6F6F6",
    "charcoal": "#2D2D2D"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #7B1F2E;
  --gradient-partner: #B6848C;
  --gradient-accent: #E17C6B;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #7B1F2E;
  --gradient-text-b: #B6848C;
  --gradient-text-c: #E17C6B;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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